The Gatsby mobile app uses the account details from your Foursquare account to introduce you to like-minded people that live within your neighborhood. Gatsby will then text you the first name of someone that lives nearby and shares similar interest with you.
The Gatsby mobile app lets you text anonymously for an hour after you meet your match online. That way, you can make your decision safely and with no regrets.
Implications - Consumers in modern society no longer have the same amount of time to spend on forming relationships as before. Products that feature an easy way to connect are appealing to those with fast-paced lifestyles. Companies trying to increase their appeal could focus on this.
Why This Trend Is Growing
- Foursquare Connections
- Creating connections between like-minded individuals through location data.
- Anonymous Messaging
- Allowing users to communicate with matches anonymously and safely.
- Efficient Relationship Building
- Providing a quick and easy way to form relationships for those with fast-paced lifestyles.
Industries Being Reshaped
- Social Networking
- Incorporating location data to introduce likeminded individuals and reduce social isolation.
- Online Dating
- Allowing users to communicate anonymously with their matches for a safer and more comfortable experience.
- Mobile Applications
- Developing apps that focus on efficient relationship building for those with limited time.
