The Gatsby mobile app uses the account details from your Foursquare account to introduce you to like-minded people that live within your neighborhood. Gatsby will then text you the first name of someone that lives nearby and shares similar interest with you.
The Gatsby mobile app lets you text anonymously for an hour after you meet your match online. That way, you can make your decision safely and with no regrets.
Implications - Consumers in modern society no longer have the same amount of time to spend on forming relationships as before. Products that feature an easy way to connect are appealing to those with fast-paced lifestyles. Companies trying to increase their appeal could focus on this.