Category
Tech
Journey Memory
Trend cluster
Category
Tangible Social
Media
Printed versions of social networking sites give users lasting connections.
4.1
Trend score
What's Happening
What is the Tangible Social Media trend?
Tangible Social Media: Connected consumers are beginning to look for ways in which they can make their social media connections last longer; one way is through printed versions of their favorite social networking sites. Through printed memoirs, custom books and even comics, users can experience social media in a way that counteracts the fleeting and transient nature of their online interactions.
Evidence
Examples of the Tangible Social Media trend
CategoryArt & Design
Custom Facebook Books
The EgoBook Allows you to Reminisce Over Status Updates
Printing industry can benefit from the opportunity to offer new printing options for personalized social media-based products.
CategoryTech
Facebook Comics
Starring Mark Zuckerberg in His Own Comic Series
Publishers can tap into the growing demand for biographical content in various formats, including comic books, to engage readers and expand their audience.
CategoryUnique
Social Media Portraits
'Printing Facebook' Makes a Poster of Your Friends' Profile Pictures
Printing companies can explore social media integration and personalized printing to create new opportunities.
CategoryPop Culture
Social Media Memoirs
The Facebook Book by Perfect Fools Preserves Your Online Persona
The publishing industry can capitalize on the trend of social media memoirs by creating new platforms for users to preserve their online presence.
CategoryArt & Design
Custom Twitter Books
Tweetbookz Print High Quality Books Based on Your Tweets
Innovative printing companies can offer personalized social media book printing services.
CategoryTech
Social Media Magazines
Flipboard Places Your Network Updates in a Print-Like Format
Exploring opportunities to innovate and adapt print media content to digital magazine platforms for social media integration.
CategoryPop Culture
Facebook Memoirs
Watch a Man's Life Transpire Through Facebook's Interface
Opportunities for TV and film production companies to create short films and documentaries using social media interfaces to update traditional biographical storytelling.
Trend themes
Themes within the Tangible Social Media trend
Three behaviours holding the trend together01
Tangible Social Media
Social media users are increasingly looking for ways to make their online interactions last longer, leading to the emergence of printed versions of social networking sites.
02
Customized Social Media
The rise of personalized social media experiences, such as custom Twitter books, Facebook memoirs, and printing Facebook posters, offers an innovative way for users to curate and preserve their social media content.
03
Social Media in Print Format
The development of print-like formats, such as social media magazines and Mark Zuckerberg comic series, provides new ways to engage users with social media content in a more familiar and tangible way.
Industry implications
What the Tangible Social Media trend means for industry
Where the trend changes the playbookFor
Printing and Publishing
Printing customized social media content in the form of books and posters offers new opportunities for printing and publishing companies.
For
Social Media Platforms
Social media platforms can explore ways to offer new and innovative ways for users to curate and interact with their social media content.
For
Digital Media and Entertainment
The emergence of social media in print-like formats provides new opportunities for digital media and entertainment companies to engage with users in a more traditional and tangible way.
Trend signals
Trend signals for Tangible Social Media
Trend score 4.1 out of 10, from popularity 70%, activity 46%, freshness 8%.
Popularity70%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
