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London's 'Secret Cinema' is an Ambitious Concept

 - Aug 31, 2010
References: youtube & secretcinema.org
If you’ve not heard of Secret Cinema, the concept is that those the buy tickets do not know what film they are about to see until it starts, they do not even know the location until just before the event. Secret Cinema is a growing community for all that love cinema, experience and the unknown.

What’s more, Secret Cinema is all about the experience -- each screening is themed with actors and sets to fully emerge the viewers in the realm of the film. Previous screenings have seen an audience terrified by 'Alien' and another transformed an East London warehouse into the back streets of a futuristic Chinatown for 'Blade Runner.'

The next Secret Cinema screening is the most ambitious yet, taking place on September 3rd, 4th and 5th somewhere in London with 15,000 people attending.