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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Shock Packaging

Creating brand impact through the use of startling package design

Implications - Disturbing imagery and messages in advertising have long been used by marketers to create brand impact and now, companies are applying elements of “shockvertising” to their packaging as well. Shock value in package design may be more effective than its use in ads; not only does it capture the customer’s attention at the point of purchase, it is more likely to linger in their mind afterward.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
1,272,302 Total Clicks
Date Range:
Apr 10 — Nov 10
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Insulting Packaging
Insulting Packaging
The Balletcats Cheeky Bag is Humorous and Obnoxious
T-shirt brand Balletcats is delivering its goods with some intentionally cheeky packaging. The Balletcats cheeky bag is both offensive and hilarious. In bold red letters, the bag displays a message that… MORE
Guerilla Grocery Branding
Guerilla Grocery Branding
Trustocorp Takes Social Mischief to the Grocery Aisles
Have you ever bought a product in the grocery store, only to take a better look at it and see that it is not the packaging you were expecting? That is what TrustoCorp is all about. They have replaced… MORE
play_circle_filled Taxidermy Beer Bottles
Taxidermy Beer Bottles
The End of History Beer by BrewDog is a Freaky Way to Get Drunk
The End of History beer by BrewDog is packaged in -- get this -- a taxidermied animal. That's not where the oddities end with this craft brew; however, as the blonde Belgian ale boasts a 55% ABV. Although… MORE
Cheeky Repurposed Packaging
Cheeky Repurposed Packaging
Bryan Connor's 'The Stuff of Dreams' is Witty and Remarkable
Bryan Connor's 'The Stuff of Dreams' is a hypothetical concept for the 826 Baltimore store, which the designer decided would be an extension of the 826 National family of non-profit tutoring organizations… MORE
Cardboard Pant Baggage
Cardboard Pant Baggage
Lee Skinny Jeans Packaging Packs Your Jeans in a Container
The Lee Skinny jeans packaging makes just as much of a fashion statement as the jeans themselves. The trend here is "skinny" and everything from the jeans inside the box to the jeans themselves are "skinny."… MORE
Condom-Like Cords
Condom-Like Cords
The Plugo Circular Extension Cord Features a Convenient Redesign
Aside from the fact that, when packaged, the PLUGO circular extension cord looks like an unopened condom wrapper, this innovation is actually rather ingenious. With a simple and slight redesign, this extension… MORE
Bloody Bottle Designs
Bloody Bottle Designs
The Kjetil Olstad Absinthe Packaging Design Bleeds Talent
Kjetil Olstad is an Australian design student whose future career seems very promising. When given the assignment to create alcohol packaging, Kjetil Olstad decided to create an absinthe bottle that follows… MORE
Sinister Cigarette Packaging
Sinister Cigarette Packaging
Anti Smoking Campaign Extinguishes Marlboro's Sales
It’s hard to tell how effective anti-smoking campaigns are as you always see people lighting up even with a diseased lung displayed front and centre on the pack. Apparently last year cigarette smoking… MORE

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