Cheeky Repurposed Packaging

Bryan Connor's 'The Stuff of Dreams' is Witty and Remarkable

Bryan Connor's 'The Stuff of Dreams' is a hypothetical concept for the 826 Baltimore store, which the designer decided would be an extension of the 826 National family of non-profit tutoring organizations that exist around the country.

The tutoring company sells products to fund the project and Connor has added some wit to their packaging. With sheets named as 'The Quick Release Parachute' or needles as 'Instant Nightmare Rescue,' Bryan Connor's 'The Stuff of Dreams' is the stuff of a great imagination.

Humorous Packaging
Opportunities for companies to add humor to their product packaging
Repurposed Packaging
Repurposing materials for unique packaging design ideas
Charitable Product Sales
Companies creating playful product packaging for the purpose of advancing a non-profit organization

Who This Affects Most

Retail
Retailers could create attention-grabbing packaging that will set their products apart from the competition
Non-profit
Creating unique packaging for charitable organizations could increase sales and donations
Design
Opportunities for designers to create interesting and imaginative packaging for a variety of products
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 82%
Freshness 8%