The first ever ‘World Wolf Premiere’ was hosted at Longleat Safari Park. A pack of wolves watched their counterparts in action on the big screen for the DVD & Blu-ray release of the 'The Twilight Saga: New Moon.' The vampire vs. werewolf sequel was previewed on a 16 sqm screen in one of the country’s only wolf enclosures by film company E1 Entertainment.
While we’re used to deafening screams for Robert Pattinson, it’s a nice change to hear howls of approval for the rest of the cast.
A howling success (sorry)...
Why This Trend Is Growing
- Animal-inclusive Movie Screenings
- Opportunity for zoos, safari parks, and animal sanctuaries to hold movie screenings for their animal inhabitants by providing unique experiences for visitors and fostering animal welfare.
- Alternative Film Venues
- Opportunity for film companies to collaborate with unconventional venues for movie screenings, such as animal enclosures or other outdoor settings, to attract new audiences and create memorable experiences.
- Experiential Marketing with Animals
- Opportunity for businesses to use animals as a draw for events, such as product launches or marketing campaigns, by incorporating them into unique experiences for attendees.
Industries Being Reshaped
- Zoos and Safari Parks
- Zoos and safari parks can offer animal-inclusive movie screenings to increase visitor engagement and advance animal welfare.
- Film Entertainment
- Film companies can partner with unconventional venues, like animal enclosures, as alternative movie screening locations to attract new audiences and create memorable experiences.
- Event Marketing
- Businesses can use animals to give their events an experiential edge and draw in attendees, such as using animal-inclusive movie screenings for product launches or marketing campaigns.
