Businesses combine disparate offerings to capture diverse interests
Implications - More businesses are combining seemingly unrelated products and services to appeal to a range of customers. Contrasting combinations like laundry with coffee, bikes with clothing and food with haircare may give a business the advantage it needs in securing new, and diverse, customers -- especially in the face of fierce competitors, short attention spans and tightened purse strings.
Trend Themes
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Combining Disparate Offerings — Businesses are combining unrelated products and services to appeal to a range of customers creating disruptive innovation opportunities.
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Hybrid Business Models — Innovative businesses are creating hybrid models by combining two or more industries or sectors, creating new growth opportunities.
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Café Culture — Café culture continues to influence the retail landscape as more businesses combine coffee shops with other services such as laundromats and bike shops.
Industry Implications
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Retail — Retailers that combine practical or leisure-based experiences with other services using novel approaches can disrupt industries.
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Hospitality — Coffee shops and food outlets that double as work or co-working spaces can offer a unique set of services that benefit customers and hospitality businesses.
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Technology — Retailers and businesses that leverage technology in their hybrid models are likely to disrupt industries and attract tech-savvy customers.
