Category
Business
Assisted Conversion
Trend cluster
Category
Compound
Entrepreneurship
Businesses combine disparate offerings to capture diverse interests.
4.4
Trend score
Trend
What is the Compound Entrepreneurship trend?
Compound Entrepreneurship: More businesses are combining seemingly unrelated products and services to appeal to a range of customers. Contrasting combinations like laundry with coffee, bikes with clothing and food with haircare may give a business the advantage it needs in securing new, and diverse, customers -- especially in the face of fierce competitors, short attention spans and tightened purse strings.
Trend themes
Themes within the Compound Entrepreneurship trend
Three behaviours holding the trend together01
Combining disparate offerings
Businesses are combining unrelated products and services to appeal to a range of customers creating disruptive innovation opportunities.
02
Hybrid business models
Innovative businesses are creating hybrid models by combining two or more industries or sectors, creating new growth opportunities.
03
Café culture
Café culture continues to influence the retail landscape as more businesses combine coffee shops with other services such as laundromats and bike shops.
Industry implications
What the Compound Entrepreneurship trend means for industry
Where the trend changes the playbookFor
Retail
Retailers that combine practical or leisure-based experiences with other services using novel approaches can disrupt industries.
For
Hospitality
Coffee shops and food outlets that double as work or co-working spaces can offer a unique set of services that benefit customers and hospitality businesses.
For
Technology
Retailers and businesses that leverage technology in their hybrid models are likely to disrupt industries and attract tech-savvy customers.
Trend signals
Trend signals for Compound Entrepreneurship
Trend score 4.4 out of 10, from popularity 69%, activity 56%, freshness 8%.
Popularity69%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Compound Entrepreneurship trend
6 featured examples from Apr 1 to Dec 1, 2010CategoryBusiness
Coffee Shop Offices
Urban Station Will Provide an Ultra Comfortable Working Environment
The hospitality industry can incorporate coffee shop offices as a new service offering to attract business travelers and digital nomads who seek comfortable workspaces.
CategoryLifestyle
Bike Boutique Shops
The GAP 'PUBLIC' Pop-Up Bicycle Store Expands the Retailer's Repertoire
Disruptive innovation opportunity: Retailers can leverage pop-up shops and branded collaborations to drive foot traffic, boost sales, and build brand loyalty.
CategoryMarketing
Breakfast Club Salons
London's Percy & Reed Offers A Blow Dry and Breakfast
Incumbents in the beauty and wellness industry can offer breakfast services to stand out from competitors and provide a better customer experience.
CategoryBusiness
Electro-Meat Deli Shops
Tongues Delicatessen is a Mix of Meat, Cheese & Electro Music Records
Disruptive innovation opportunity: Integrating music into food retail spaces to enhance the customer experience and differentiate from traditional delis.
CategoryEco
Laundromat Cafes
'Wash & Coffee' Offers a Chic Chore Experience
Cafes are finding a unique way to increase traffic and customer loyalty by integrating additional services.
CategoryTech
Social Media Superstores
Target Social Network Connectivity Lets You Print FB Photos In-Store
Disruptive innovation opportunity for retail industry to incorporate social media kiosks for enhanced customer experience.
