Fox has confirmed that they're spinning the infamous 'Texts From Last Night' blog into a television show. This news comes just after the ink has dried on TFLN's book deal with Penguin's Gotham Books.
According to Variety, Steve Holland will pen the 'Texts From Last Night' Fox comedy series, and Sony Pictures TV and Adam Sandler's Happy Madison will co-produce. Holland's writing credits include "Rules of Engagement," "Less Than Perfect" and "The Big Bang Theory."
What Makes This Trend Stand Out
- Sms-based TV
- There is an opportunity for other existing blogs and social media channels to be turned into TV shows using the text message format for comedic or dramatic effect.
- Blog-to-screen Adaptations
- There is potential for other popular blog sites to be adapted into TV shows or movies in order to tap into existing audiences.
- Mobile-first Entertainment
- Creating content specifically designed for mobile devices and consumption through text messages could become a new trend in the entertainment industry.
Sectors Adopting This
- Television Production
- Other TV production companies can leverage the popularity of blogs and social media platforms to create unique and captivating content for audiences.
- Book Publishing
- Book publishers could look to partner with TV production companies to create shows or films based on popular books for existing audiences.
- Mobile Telecommunications
- Mobile providers can collaborate with entertainment companies to create innovative mobile-first media experiences that leverage the SMS and MMS capabilities of mobile devices.
