There will be a dramatic shift in online advertising according to the inventor of Meetup.com. Online users want to control their privacy and the data they put online. The change is that many people want to be known as individuals--not members of a homogenized group. Users choose their online friends and the businesses they want to interact with, and those businesses will realize a new powerful market force.
Implications - The reason for creating a new advertising model is to gain more trust from consumers. Many people ask their friends for advice before they purchase items, so this new advertising model would try to act like a friend to the people who are thinking about buying a product. Companies such as Facebook and Dopplr hold the key for new online advertising developments that seem to be really working well.