Category
Tech
Automated Upkeep
Trend cluster
Category
Juvenilized
Travel
Child-centric travel solutions aid the familial travel industry boom.
5.3
Trend score
Trend
What is the Juvenilized Travel trend?
Juvenilized Travel: As Gen X and Y continue to have children later in life to facilitate a more stable financial situation, this increase in discretionary wealth is being translated to a familial travel industry boom. Responding in kind, brands are providing solutions to make air and car travel easier with infants to satisfy parental need for ease and convenience. This attention to the juvenile traveler augments the traditionally staunch travel industry to be more accepting of families while also affecting hotels and accommodations to focus less on the coveted DINK (double income no kids) demographic.
Trend themes
Themes within the Juvenilized Travel trend
Three behaviours holding the trend together01
Baby Travel Products
Travel products designed to make travel with babies and young children more convenient and comfortable.
02
Juvenile Travel Industry
An increase in discretionary income among Gen X and Y parents has led to the rise of the juvenile travel industry with brands focused on child-centric travel solutions.
03
Design and Fashion for Kids
Designers are creating fashionable and fun children's travel gear, allowing kids to feel confident and independent while traveling.
Industry implications
What the Juvenilized Travel trend means for industry
Where the trend changes the playbookFor
Baby Product Industry
Businesses can develop innovative products that make travel with babies more convenient and comfortable, such as collapsible stroller wagons or remote-controlled kid suitcases.
For
Travel Industry
The travel industry can expand its offerings to include child-centric solutions and embrace the familial travel boom, such as having designated infant-only areas in planes or airport terminals.
For
Fashion and Design Industry
Designers and retailers can develop fashionable, fun travel gear for kids, such as themed travel kits, blankets, and pillows, which cater to both boys and girls.
Workshop question
What is your brand doing to specifically cater to the modern family?
Trend signals
Trend signals for Juvenilized Travel
Trend score 5.3 out of 10, from popularity 68%, activity 82%, freshness 8%.
Popularity68%
Activity82%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Juvenilized Travel trend
4 featured examples from Nov 30, 2016 to Jan 29, 2018CategoryLife-Stages
Child Airplane Seat Beds
The Jet Kids 'BedBox' Kid's Bag Makes an Airplane Seat into a Bed
The travel industry is being disrupted by the emergence of child-focused travel accessories, such as the Jet Kids 'BedBox,' that are providing a more comfortable experience for tr…
CategoryLife-Stages
Collapsible Infant Wagons
The Veer Cruiser Premium Stroller Wagon Can be Stored in the Trunk
Opportunities for manufacturers to develop and improve products in the baby gear industry, especially strollers and wagons aimed at parents who are always on the go.
CategoryWorld
Children's Designer Travel Kits
BAPE Revealed a New Set of Baby Milo Travel Grear
The production of branded travel gear for children represents an opportunity for apparel companies to expand their product line and capitalize on the children's market.
CategoryLife-Stages
Remote-Control Kid Suitcases
The Rastar Kids Suitcase with Wheels is Controlled Remotely
Remote-controlled luggage aligns with the travel goods industry and introduces an opportunity for innovation in luggage design and features.
