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Extreme Imitation

Vegetarian meals are created with hyper-realistic detailing to imitate meat

Implications - Moving away from what's sometimes seen as unappealing meat alternatives, brands are cleverly reinventing how vegetarian meals are perceived to broaden appeal. Going to lengths to imitate the look and texture of consumer favorites like hamburgers, brands are making references to such specific features to heighten consumption with a unique sensory experience. This reflects a continuing desire for healthier alternatives that don't feel like a sacrifice.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 34 Examples:
53,028 Total Clicks
Date Range:
Dec 14 — Jun 16
Trending:
Mild
Consumer Insight Topics:

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