Marketers turn to laid-back household settings for consumer allure
Implications - Moving away from exotic locals, marketers are turning to simple household settings to convey a sense of familiarity. Using comforting elements of home to promote products and campaigns, brands are referencing activities like sleeping in to connect with consumers on a more approachable level. This speaks to a growing need to market not only product design, but consumer lifestyle as a whole.
Trend Themes
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Comforting Homely Settings — Brands are referencing household settings, such as lounging and sleeping, to connect with consumers on a familiar level.
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Romantic Internet-of-things — Advertisements showcasing the integration of different technologies in creating romantic moments are becoming popular.
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Serene Weekend Campaigns — Ad campaigns focusing on lazy days spent at home are emerging, targeting consumers seeking a sense of tranquility from stressful work-life balance.
Industry Implications
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Fashion & Design — Fashion designers are incorporating comfortable, homely elements to create collections that cater to consumers seeking comfortable and stylish clothing.
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Technology & Home Improvement — Brands are increasingly targeting consumers who want to integrate technology into their homes and use it to make home improvements.
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Home Décor — Home décor businesses are catering to consumer demand for comforting and relaxing environments, by creating campaigns that showcase serene domestic settings.
4 Featured, 36 Examples:
216,815 Total Clicks
Date Range:
Jul 14 — Nov 14
Trending:
Mild
Consumer Insight Topics:
