Lounging Daydreamer Catalogs

The SUKU Lucidity Collection is Comfortable and Effortlessly Cool

The SUKU Lucidity collection is the latest womenswear line by Melbourne-based designer Christine Lafian's edgy label. The casual collection highlights comfy cotton dresses, sleepwear tanks and oversized knits that are inspired by lucid dreaming.

"With modern, misty grey hues — made in collaboration with Balinese Batik artisans — the collection of linen and textiles resembles low-floating clouds, with each piece being hand-dyed, folded and stamped uniquely."

Photographers Charlie Brophy and Jerico Mandybur capture the SUKU Lucidity collection catalog. The youthful lookbook is captured in a residential setting and features a model who lounges, naps and hangs out at home. The model beauty channels a daydreamer and embodies an effortlessly cool air in the photo series. Moreover, her look is enhanced through a wardrobe of staples that are both comfortable and stylish.

Lucid Dreaming Fashion
Opportunities for designers to create more comfortable and stylish clothing lines inspired by lucid dreaming
Hand-dyed Textiles
Opportunities for artisans to collaborate with designers in creating unique and intricately designed textile collections
Residential Lookbooks
Opportunities for fashion brands to showcase their products in a relatable and realistic setting such as a model lounging at home

Where This Applies

Fashion Industry
The Lucidity collection by SUKU presents new design opportunities for designers in the fashion industry
Textile Industry
The use of hand-dyed fabrics in the Lucidity collection creates opportunities for artisans and entrepreneurs in the textile industry
Photography Industry
The residential lookbook trend presents opportunities for photographers to work with fashion brands to create more realistic and relatable imagery
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 29%
Freshness 8%