Category
Lifestyle
Protein Personalization
Trend cluster
Category
Workplace
Humor
Campaigns turn to workplace satire to appeal to stressed consumers.
2.2
Trend score
Trend
What is the Workplace Humor trend?
Workplace Humor: Connecting with consumers on a more approachable level, marketers are using familiar settings like offices for mass appeal. Addressing common issues like stress with satire and comedic elements, brands are using humor to target everyday consumer experiences, speaking to a shift toward more lighthearted consumer-targeted marketing tactics.
Trend themes
Themes within the Workplace Humor trend
Three behaviours holding the trend together01
Humorous Workplace Campaigns
Humorous workplace campaigns are being used to connect with consumers on a more approachable level, and target everyday consumer experiences. This shift towards lighthearted consumer-targeted marketing tactics presents an opportunity for disruptive innovation in advertising and marketing.
02
Office-Based Entertainment
Implementing entertaining activities, such as magicians, live music, and pizza, in the workplace, is a leisure trend that is growing among consumers to counter the daily stress. This trend opens up a variety of opportunities for the events planning and catering industries to innovate and create unique and personalized experiences for employees.
03
Mechanical Bull Advertising
Increasing the fun and excitement of a workplace setting is becoming a part of marketing and advertising campaigns. This trend has provided an opportunity for the event and advertising industries to collaborate and create unique experiences that can enhance the relationship between consumers and brands.
Industry implications
What the Workplace Humor trend means for industry
Where the trend changes the playbookFor
Advertising and Marketing
The shift towards humorous, relatable campaigns and workplace entertainment provides an opportunity for the advertising and marketing industries to tap into the consumer desire for stress-free environments and create new campaigns that appeal to a wider audience.
For
Events Planning and Catering
Office-based entertainment options present an opportunity for the events planning and catering industries to offer unique and customized experiences to both corporate clients and individual employees. This can lead to disruption in the industry and new opportunities for growth.
For
Wellness and Health
The trend towards reducing workplace stress by incorporating fun and entertainment is indicative of a larger trend towards wellness and health in the workplace. This presents opportunities for businesses that offer services and products that cater to this trend, such as wellness coaching, healthy meal delivery, and meditation/yoga classes.
Trend signals
Trend signals for Workplace Humor
Trend score 2.2 out of 10, from popularity 36%, activity 23%, freshness 8%.
Popularity36%
Activity23%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Workplace Humor trend
3 featured examples from Dec 7, 2012 to Aug 12, 2014CategorySpecial
Holiday Machinery Jingles
Alphabet Photography Bangs Out Workplace Christmas Carols Using Machines
Manufacturing companies can explore the potential of using machinery sounds to create music and other artistic outputs.
CategoryMarketing
Workplace Fun Campaigns
Orangina's Shake Things Up Campaign Infuses Work with Unexpected Fun
The campaign opens up opportunities for event planning companies to provide unique workplace entertainment experiences.
CategoryPop Culture
Jolting Mechanical Bull Ads
Berocca Livens Up Workplace Stress by Tweeting on a Mechanical Bull
Opportunity for advertising agencies to develop creative and engaging campaigns to catch consumers' attention.
