High fashion products get a cold weather overhaul to satisfy need for function
Implications - Cold weather apparel is associated with a bulky, utilitarian aesthetic, which is something brands are combating against with high end fashions designed with function and fashion in mind. As consumers come to expect style but require more to be intrigued, the incorporation of functionality seals the deal.
4 Featured, 35 Examples:
237,135 Total Clicks
Date Range:
Feb 14 — Nov 14
Trending:
Warm
Consumer Insight Topics:
