High fashion products get a cold weather overhaul to satisfy need for function
Implications - Cold weather apparel is associated with a bulky, utilitarian aesthetic, which is something brands are combating against with high end fashions designed with function and fashion in mind. As consumers come to expect style but require more to be intrigued, the incorporation of functionality seals the deal.
Trend Themes
1. Functional Fashion - Brands are designing high end fashions with function and fashion in mind.
2. Fitted Winter Wear - Winter collections are featuring slim belts and fitted waistbands that add feminine touches to heavy clothing pieces.
3. Winterized Running Footwear - Running shoes are now designed specifically for winter weather.
Industry Implications
1. Fashion Industry - Companies in the fashion industry can better target consumers' desire for both style and function in their designs.
2. Retail Industry - Store chains can leverage these trends to create fashionable winter collections that cater to a broader audience.
3. Sports Industry - Manufacturers in the sports industry can address consumers' desire for comfortable and functional winter sports gear.
4 Featured, 35 Examples:
258,639 Total Clicks
Date Range:
Feb 14 — Nov 14
Trending:
Warm
Consumer Insight Topics:
