The Nike Air Max 1 Sneakerboot is designed for people who don't want to let wintry weather get in the way of their run. Whereas the original shoe was the running shoe of choice for many, it had one flaw -- its cushioning abilities faded away with time as the shoe bottomed out.
The new Nike Air Max 1 Sneakerboot maintains the heritage of the classic Air Max 1 but features an all-new water-resistant and waterproof upper. Its collar height is also extended, while textile lining and midfoot details are included for added comfort. The shoe succeeds in bringing a classic shoe into the 21st century.
The Nike Air Max 1 Sneakerboot is available at select Nike Sportswear retailers and the Nike Sportswear website.
Why This Trend Is Growing
- Water-resistant Running Shoes
- Opportunity to disrupt the running shoe market with innovative waterproof materials for year-round running.
- Extended Collar Shoes
- Opportunity to disrupt the shoe market with designs that protect against dirt, mud, and water entering the shoe.
- Heritage-inspired Shoes
- Opportunity to disrupt the shoe market with shoes that combine classic designs with modern materials and details.
Industries Being Reshaped
- Athletic Footwear
- Brands producing athletic footwear can leverage disruptive innovation in materials and design to gain market share.
- Outdoor Gear
- Brands producing outdoor gear can integrate innovative, weather-resistant materials to create a range of year-round products.
- Textile Manufacturing
- Textile manufacturers can create new waterproof and water-resistant materials that can revolutionize different industries dealing in waterproof clothing and accessories including shoes.
