Experiential Soiree

Brands adopt informal, party-like environments to enhance consumer engagement

Implications - Prioritizing a sense of freedom and adventure, brands are using social events like parties to create a youthful correlation with their products. Setting up lavish celebrations and outdoor gatherings, brands, like those in the alcohol industry, are offering a more immersive product experience, creating an informal yet engaging consumer experience.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
168,523 Total Clicks
Jan 14 - Jun 15
Average
Pop CultureMarketingInteractive
Featured Examples
Star-Studded Scotch Parties - Symphony in Blue Brand Activation Brings Together Theatre & Whisky
SCORE 7.2
Warm 32,043 Clicks Pub: Sep 25, 14
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
What would Johnnie Walker Blue whisky look and feel like if it was brought to life? Symphony in Blue is the answer; a breathtaking immersive experience one part art installation, one part theatre... [More]
Staged Beer Party Ads - This Bud Light Commercial Provides a Taste of Its 2014 Super Bowl Ad
SCORE 3.3
Mild 1,184 Clicks Pub: Jan 25, 14
Staged Beer Party Ads
This Bud Light Commercial Provides a Taste of Its 2014 Super Bowl Ad
To shed some light on what’s to come for its two Bud Light commercial spots during the Super Bowl, the American beer brand released a total of six teaser clips. Together, the two full Bud Light... [More]
Man-Made Sunrise Commercials - Heineken Brings the Sun to Singapore at the Annual Zoukout Festival
SCORE 3.3
Mild 940 Clicks Pub: Jan 19, 14
Man-Made Sunrise Commercials
Heineken Brings the Sun to Singapore at the Annual Zoukout Festival
Sometimes at parties, the drinking can outweigh the fun but at the Zoukout festival in Singapore, dancing took center stage. Heineken wanted to bring the dancing back to the party and it brought its... [More]
Experiental Tourist Ads - Heineken's Latest 'Cities of the World' Ad Encourages Tourists to See More
SCORE 3.6
Mild 317 Clicks Pub: Jun 13, 15
Experiental Tourist Ads
Heineken's Latest 'Cities of the World' Ad Encourages Tourists to See More
‘The Insider’ is the latest instalment of Heineken’s Cities of the World campaign, where people around the world are challenged to share the best spots in their city with others... [More]
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