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Schoolvertising

Advertisements enter the classroom to communicate a notion of aptitude

Implications - More students are going to school or studying longer than ever before, which has resulted in the utilization of education as a means to sell. Making the correlation that a certain product is for students or smart people, the ads connect to consumers through lifestyle acknowledgement and nostalgia for non-students.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 80 Examples:
509,270 Total Clicks
Date Range:
Mar 14 — Aug 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

90s Campus Attire
90s Campus Attire
The Stussy Fall 2015 Lookbook is a Throwback to College in Another Decade
Those who thought that bucket hats and mini skirts were out this season are sure to be disappointed with the Stussy Fall 2015 Lookbook, which features a number of awesomely 90s styles to please fans (... MORE
Seductive Collegiate Lookbooks
Seductive Collegiate Lookbooks
The Latest Gypsum Lookbook Goes Back to School
Class is in session! The latest Gypsum lookbook, titled ‘Rouge Academy,’ has a distinctly collegiate vibe. It’s that time of year again; the air is growing crisper and cooler,... MORE
Fresh Pizza Vending Machines
Fresh Pizza Vending Machines
This Pizza ATM is Designed to Satisfy Late-Night Cravings
A school in Cincinnati, Ohio, recently installed a pizza ATM to help students satisfy late-night cravings. One of the problems on many college campuses is that dining facilities are often closed... MORE
Racially Inclusive Sweaters
Racially Inclusive Sweaters
This Clothing Line Re-Imagines College Names After Black Leaders
These racially inclusive sweaters have the same aesthetic as typical college or university apparel, but they are simply imagined, as if these schools existed. In reality, recognition of black... MORE
Literary Adventure Ads
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
The Stories! Bookstore ad campaign visualizes perfectly what it can be like to read a really good book. People are captured back to back with the novel’s protagonist. But lo’ and behold,... MORE
Teamwork Bottle Caps
Teamwork Bottle Caps
The Coca-Cola Friendly Twist Campaign Makes a Bottle That Takes Two
The Coca-Cola Friendly Twist campaign is a campaign that is going to help alleviate (or create) a lot of awkward conversations. The campaign works by making caps that can’t be opened the... MORE
Digital Campus Vending Machines
Digital Campus Vending Machines
These Vending Machines Flash Ads at College Students
College students are an expanding demographic and these campus vending machines take advantage of the buying power of this market. The machines are digital and offer students a variety of the... MORE
Student-Targeted Fragrance Campaigns
Student-Targeted Fragrance Campaigns
The Ecko Unltd. 72 Campus Tour Targeted College-Age Men
The marketing agency Campus Solutions recently teamed up with Parlux Ltd. to promote the release of a new fragrance called ‘Ecko Unltd. 72.’ In order to capture the brand’s target... MORE
play_circle_filled Comical Spelling Commercials
Comical Spelling Commercials
This Old Navy Ad Stars Amy Poehler as a Sassy Spelling Bee Moderator
This back-to-school Old Navy ad turns Amy Poehler into a spelling bee moderator, who is just as funny as ever. The advertisement for the #RunToOldNavy event has Poehler ask a student to spell the... MORE
play_circle_filled Musical Back-to-School Ads
Musical Back-to-School Ads
Old Navy's Back to School Commercial Triumphs Self-Doubt with Song
This year, Old Navy’s back to school commercial stars Isabel Balbi, a 14-year-old singer and actress who plays a student facing all the start-of-school jitters that many kids get. Balbi’... MORE

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Magazine-Branded Campus Tours
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Cross-Cultural Boots
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GQ Style Germany's Jersey Boy Story Features Collegiate Fashions
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Rachel Yampolsky Stars in Gypsum's Summer 2014 Lookbook
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Coke's Small World Machines Campaign Unites Rival Soccer Fans
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The ‘SNL Sleepover’ is a Provocative Affair
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