90s Campus Attire

The Stussy Fall 2015 Lookbook is a Throwback to College in Another Decade

Those who thought that bucket hats and mini skirts were out this season are sure to be disappointed with the Stussy Fall 2015 Lookbook, which features a number of awesomely 90s styles to please fans (or children) of the decade. Looking like the wardrobe of a girl you'd find on-campus in a decade of yesteryear, the Stussy Fall 2015 Lookbook blend collegiate prep with street style for a look that's fashion forward while taking a nod from the past.

Hats are no stranger in the Stussy Fall 2015 Lookbook as the bucket hat once again reigns supreme amongst the cool style. The infamous beanie also makes another appearance this season with the California-based brand, which is sure to be perfect for those who prefer the bedhead look.

90s Fashion Revival
Opportunity to capitalize on the nostalgia of the 90s and create fashion lines that pay homage to that decade.
Street Style Influences
Opportunity to combine elements of street style with more traditional apparel to create unique and fashion-forward looks.
Rise of Retro Brands
Opportunity for iconic brands from the 90s, like Stussy, to leverage their nostalgia factor and reintroduce their products to a new generation.

Where This Applies

Fashion
Opportunity for brands to tap into the 90s fashion revival and create lines that cater to nostalgic consumers.
Streetwear
Opportunity for streetwear brands to incorporate elements of the 90s aesthetic into their designs and attract a wider audience.
Retro Brand Revival
Opportunity for iconic brands from the 90s to relaunch their products and reconnect with their fanbase.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 92%
Activity 82%
Freshness 8%

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