Gluten-Free Refreshment

The beverage market shifts to cater to consumers on specialty diets

Implications - More consumers than ever are following alternative diets, free from gluten and GMOs, which has prompted the promotion of beverages free from these ingredients. Capitalizing on the free-from trend and providing consumers with specialty diet restrictions with easy-to-identify options, this shift signifies that consumers are paying particularly close attention to what they consume, and expect brands to cater to these needs.
SCORE 4
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51,721 Total Clicks
Aug 14 - Dec 14
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Featured Examples
Vegan Seasonal Beverages - Free People's Vegan Eggnog Recipe is a Raw Take on a Christmas Classic
SCORE 5.2
Warm 1,207 Clicks Pub: Dec 17, 14
Vegan Seasonal Beverages
Free People's Vegan Eggnog Recipe is a Raw Take on a Christmas Classic
If you enjoy celebrating the holiday season with eggnog, but have dietary restrictions or adhere to a very specific vegetarian lifestyle, this vegan eggnog recipe is the one for you. The healthy raw... [More]
Brazilian Juice Bars - Pitanga Juices Capitalize on the Juice Craze in a New Way
SCORE 3.6
Mild 2,970 Clicks Pub: Dec 4, 14
Brazilian Juice Bars
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Pitanga Juice is an establishment borne out of misfortune. After founder Raquel Furtado was diagnosed with a thyroid condition about a decade ago, she began to experiment with various ways to... [More]
Savory Quinoa Drinks - NUWI Quinoa Snacks Take the Form of Beverages
SCORE 3
Mild 3,894 Clicks Pub: Aug 2, 14
Savory Quinoa Drinks
NUWI Quinoa Snacks Take the Form of Beverages
Quinoa is a superfood that has gotten a lot of attention over the last couple of years, but NUWI is bringing a fresh take to the ancient grain in liquid form. Quinoa is quite popular as a base for... [More]
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