Gluten-Free Refreshment

The beverage market shifts to cater to consumers on specialty diets

Implications - More consumers than ever are following alternative diets, free from gluten and GMOs, which has prompted the promotion of beverages free from these ingredients. Capitalizing on the free-from trend and providing consumers with specialty diet restrictions with easy-to-identify options, this shift signifies that consumers are paying particularly close attention to what they consume, and expect brands to cater to these needs.
SCORE 4.1
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49,598 Total Clicks
Aug 14 - Dec 14
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Featured Examples
Vegan Seasonal Beverages - Free People's Vegan Eggnog Recipe is a Raw Take on a Christmas Classic
SCORE 5.4
Warm 1,190 Clicks Pub: Dec 17, 14
Vegan Seasonal Beverages
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SCORE 3.7
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Savory Quinoa Drinks - NUWI Quinoa Snacks Take the Form of Beverages
SCORE 3.1
Mild 3,650 Clicks Pub: Aug 2, 14
Savory Quinoa Drinks
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Quinoa is a superfood that has gotten a lot of attention over the last couple of years, but NUWI is bringing a fresh take to the ancient grain in liquid form. Quinoa is quite popular as a base for... [More]
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