Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,229 more

Featherlight Function

The outerwear market sees consumers expecting more payoff with less material

Implications - As new clothing materials emerge, giving designers more efficient and warmer tools to work with, consumers are looking to wear winter gear that sacrifices extra bulk without giving up comfort. Transforming winter gear into something easier to both pack and wear, this shift speaks to heightened aesthetic demands that consumers are putting on function-focused fashion.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
216,190 Total Clicks
Date Range:
Aug 14 — Nov 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Insulated Performance Jackets
Insulated Performance Jackets
This Hooded Down Jacket by Columbia Offers Warmth and Style
Contemporary Suited Menswear
Contemporary Suited Menswear
This Dior Homme Fall Collection Marries Layered Prints and Sleek Cuts
Colorful Co-Branded Outerwear
Colorful Co-Branded Outerwear
This Gore-Tex Jacket Features the Sweet Spirit of Collaboration
Winterized Formal Wear
Winterized Formal Wear
Thom Browne Fall/Winter 2014 Outerwear is Cozy and Office-Ready
Outdoorsy Hippie Lookbooks
Outdoorsy Hippie Lookbooks
The AXS Folk Technology Lookbook Favors a Retro Aesthetic
Minimalist Gym Apparel
Minimalist Gym Apparel
This Modern Gym Apparel is Designed by Adidas' Porsche Design Sport Project
Vanguard Outerwear Editorials
Vanguard Outerwear Editorials
F****** Young! Online's SEMPERVIVUM Exclusive is Elegantly Modern
Designer Eco-Friendly Streetwear
Designer Eco-Friendly Streetwear
Raw for the Oceans AW14 Collection is a Pharrell Williams Project
Nostalgic Gamer Editorials
Nostalgic Gamer Editorials
The Game Boy Fashion Story for F****** Young! Online is Vivid
Foxy Outerwear Apparel
Foxy Outerwear Apparel
Fjällräven Helps You Brave the Cold While Looking Fashionable
Lighted Smart Running Clothes
Lighted Smart Running Clothes
The Glowfaster Jacket by Simon Weatherall Monitors Progress
Patchwork Americana Sportswear
Patchwork Americana Sportswear
Burton Designs Snowboarding Outfits for the American Olympic Team
Hybrid Raincoat-Backpacks
Hybrid Raincoat-Backpacks
This Convenient Carry-All is Also a Multi-Purpose Jacket in the Rain
play_circle_filled Nocturnally Illuminated Outerwear
Nocturnally Illuminated Outerwear
The Crescent Windshell is Subtle in Daylight and Bright at Night
Suave Cycling Jackets
Suave Cycling Jackets
Aether Skyline Features Stylish Motorcycle Jackets With Safety in Mind
Exclusive Exploration Apparel
Exclusive Exploration Apparel
The Fjallraven 'Numbers' Fall/Winter 2012 Collection is Sturdy
Safari Sport Jackets
Safari Sport Jackets
The Gourmet x Mitchell & Ness Coats Incorporate Animal Prints
Bug-Eyed Winter Jackets
Bug-Eyed Winter Jackets
The Matt Nylon Hooded Down Jacket Provides Great Insulation for Winter
Vintage-Inspired Prepster Styles
Vintage-Inspired Prepster Styles
YMC Fall/Winter 2012 Collection Exudes a Smart and Youthful Vibe
play_circle_filled Up-North Olympian Gear
Up-North Olympian Gear
The Canada 2012 Olympic Apparel Released by The Bay is Sporty Chic
Couture Aviotor Clothing
Couture Aviotor Clothing
Rememberclick Gives You Unforgettable Style
Animalistic Bubble Jackets
Animalistic Bubble Jackets
The Supreme x The North Face 2011 Collection Features Cheetah Prints
Turtleneck Winter Jackets
Turtleneck Winter Jackets
Stay Cozy in Cold Weather with the Jordan Brand Snorkel Parka
Stylized Snowboard Apparel (UPDATE)
Stylized Snowboard Apparel (UPDATE)
Adidas Originals x Burton FW 2011 Hits the Slopes Fashionably
Winter Wear Depictions
Winter Wear Depictions
Karel Funk Illustrates Poofy Coats Hyperrealistically
Extreme Cold Weather Gear
Extreme Cold Weather Gear
First Ascent Peak XV Snow Suit Fights the Cold Like No Other
Dual Winter Menswear
Dual Winter Menswear
The Moncler Wool & Down Jacket is Two Coats in One
Satellite Image Prints
Satellite Image Prints
Minotaur and JAXA Down Jackets Get Down Google Earth-Style
Modern Biker Jackets
Modern Biker Jackets
The Visvim Fall/Winter 2009 Jackets are Road-Ready