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Featherlight Function

The outerwear market sees consumers expecting more payoff with less material

Implications - As new clothing materials emerge, giving designers more efficient and warmer tools to work with, consumers are looking to wear winter gear that sacrifices extra bulk without giving up comfort. Transforming winter gear into something easier to both pack and wear, this shift speaks to heightened aesthetic demands that consumers are putting on function-focused fashion.

SCORE 4.5

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 30 Examples: 200,834 Total Clicks

Date Range: Aug 14 - Nov 14

Trending: Warm

Consumer Insight Topics: Fashion Lifestyle Life

Featured Examples

Featherweight Winter Parkas - The Black Storm Parka Features High-Tech Construction

SCORE 5.7

Warm 3,546 Clicks Pub: Nov 19, 14

Featherweight Winter Parkas

The Black Storm Parka Features High-Tech Construction

The Black Storm Parka by Uber is a parka that delivers ultra-warm comfort for unforgiving cold winters without making you feel like you’re lugging around too much weight. This high quality... [More]

Packable Thermal Jackets - The North Face THERMOBALL™ Hoodie Is Lightweight and Warm

SCORE 4.8

Average 2,336 Clicks Pub: Nov 19, 14

Packable Thermal Jackets

The North Face THERMOBALL™ Hoodie Is Lightweight and Warm

The North Face THERMOBALL™ hoodie is a packable and lightweight jacket that is designed with both style and performance in mind. The outerwear item is available in a variety of fresh colors and... [More]

Protective Down Jackets - The Mojave Warm Down Jacket Boasts a Unique Water-Repellent Fill

SCORE 4.6

Average 2,848 Clicks Pub: Nov 19, 14

Protective Down Jackets

The Mojave Warm Down Jacket Boasts a Unique Water-Repellent Fill

When the temperature drops below zero, there’s nothing better than being wrapped in a warm down jacket. But the Mojave Down Jacket from Brooks-Range isn’t your average down-filled jacket.... [More]

Featherweight Luxury Jackets - These Adidas Jackets are Perfect for Fall and Winter Activities

SCORE 2.9

Mild 2,440 Clicks Pub: Aug 18, 14

Featherweight Luxury Jackets

These Adidas Jackets are Perfect for Fall and Winter Activities

This all-new line of Adidas jackets is a result of the Porsche Design sport project, which brings together the best sports design minds from Adidas and the Porsche Design luxury brand. This... [More]