Category
Lifestyle
Assisted Choices
Trend cluster
Category
Featherlight
Function
The outerwear market sees consumers expecting more payoff with less material.
4.3
Trend score
Trend
What is the Featherlight Function trend?
Featherlight Function: As new clothing materials emerge, giving designers more efficient and warmer tools to work with, consumers are looking to wear winter gear that sacrifices extra bulk without giving up comfort. Transforming winter gear into something easier to both pack and wear, this shift speaks to heightened aesthetic demands that consumers are putting on function-focused fashion.
Trend themes
Themes within the Featherlight Function trend
Three behaviours holding the trend together01
Lightweight Winter Gear
Designers are creating new, warm and efficient clothing materials that allow winter gear to be more easy-pack and provide greater comfort.
02
Packable and Performance Enhancing Capacities
Consumers demand for clothing that is both functional and stylish. Designers are creating outerwear that marries style and performance while being lightweight and packable.
03
Innovative yet Practical Fillings
Filling materials are being created to improve the fluffy look and warmth of jackets. There's a push to create fillings that make the jackets anti-microbial, anti-bacterial and water repellent.
Industry implications
What the Featherlight Function trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
Fashion designers will benefit from incorporating new clothing materials into their designs that are not only lightweight and warm, but also provide greater comfort to consumers.
For
Sports and Outdoor
The sports and outdoor industries can tap into the trend of consumers demanding for clothing that is both stylish and functional to create products that cater to this demand.
For
Textile Production and Innovation
Textile leaders should develop innovative materials that enhance the performance and utility aspects of outerwear, improving protection to the user while maintaining a lightweight design.
Trend signals
Trend signals for Featherlight Function
Trend score 4.3 out of 10, from popularity 61%, activity 61%, freshness 8%.
Popularity61%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Featherlight Function trend
4 featured examples from Aug 19 to Nov 19, 2014CategoryFashion
Featherweight Winter Parkas
The Black Storm Parka Features High-Tech Construction
Disruptive innovation opportunity: Continue to push the envelope by developing and leveraging new materials and technologies to consumer outdoor sports and activities.
CategoryLifestyle
Packable Thermal Jackets
The North Face THERMOBALL™ Hoodie Is Lightweight and Warm
The North Face THERMOBALL™ hoodie demonstrates that the outerwear industry can combine both style and performance through the use of high-tech materials.
CategoryLifestyle
Protective Down Jackets
The Mojave Warm Down Jacket Boasts a Unique Water-Repellent Fill
Outdoor apparel brands can incorporate water-repellent, antimicrobial materials to cater to adventure enthusiasts looking for practical and protective gear.
CategoryLifestyle
Featherweight Luxury Jackets
These Adidas Jackets are Perfect for Fall and Winter Activities
Innovations in luxury sportswear that combine style and performance are gaining popularity.
