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Alternative Insulation

Combining novelty and function, brands turn to unique outerwear materials

Implications - Enhancing traditional winter wear products, brands are turning to material innovations to enhance consumer allure. Levering unexpected elements like gas and electricity to provide warmth, brands are seeking to offer function without added aesthetic fuss. This reflects a turn toward more tech-advanced versions of even the most mundane goods.

SCORE 4.1

Popularity

Activity

Freshness

Megatrends

Patterns

3 Examples, 25 Related: 698,888 Total Clicks

Date Range: Jun 12 - Nov 14

Trending: Average

Consumer Insight Topics: Fashion

Featured Examples

Sun-Absorbent Suits - The Solar Charge Suit Absorbs and Traps the Sun's Heat to Keep You Warm

SCORE 4.9

Average 2,284 Clicks Pub: Nov 1, 12

Sun-Absorbent Suits

The Solar Charge Suit Absorbs and Traps the Sun's Heat to Keep You Warm

If this jacket looks like any other jacket, then The Suit Company in Japan has achieved their goal in creating this Solar Charge Suit. This deceptively regular-looking suit was designed for the... [More]

Electrically Insulated Outerwear - Stay Outdoors Longer with the Omni-Heat Electric Squall Jacket

SCORE 3.8

Mild 4,081 Clicks Pub: Oct 10, 12

Electrically Insulated Outerwear

Stay Outdoors Longer with the Omni-Heat Electric Squall Jacket

The winter weather has been fluctuating a lot over the last few years so it’s best to stay prepared with the Omni-Heat Electric Squall Jacket. The jacket is made with a special heat-... [More]

Gas Insulated Coats - This Klymit Ulaar Jacket Keeps the Cold Out Without Being Big and Bulky

SCORE 3

Mild 950 Clicks Pub: Jun 8, 12

Gas Insulated Coats

This Klymit Ulaar Jacket Keeps the Cold Out Without Being Big and Bulky

The Klymit Ulaar jacket provides cold weather protection while without bulking you up like other winter jackets do. Inside the coat is a thermal heating system powered by argon gas that can be... [More]