Combining novelty and function, brands turn to unique outerwear materials
Implications - Enhancing traditional winter wear products, brands are turning to material innovations to enhance consumer allure. Levering unexpected elements like gas and electricity to provide warmth, brands are seeking to offer function without added aesthetic fuss. This reflects a turn toward more tech-advanced versions of even the most mundane goods.
3 Featured, 25 Examples:
749,202 Total Clicks
Date Range:
Jun 12 — Nov 14
Trending:
Average
Consumer Insight Topics:
