Combining novelty and function, brands turn to unique outerwear materials
Implications - Enhancing traditional winter wear products, brands are turning to material innovations to enhance consumer allure. Levering unexpected elements like gas and electricity to provide warmth, brands are seeking to offer function without added aesthetic fuss. This reflects a turn toward more tech-advanced versions of even the most mundane goods.
Trend Themes
1. Material Innovation - Brands are leveraging unexpected elements like gas and electricity to provide warmth and offer function without added aesthetic fuss.
2. Tech-advanced Winter Wear - There is a turn toward more tech-advanced versions of even the most mundane goods to enhance consumer allure.
3. Sun-absorbent Materials - Designers are creating garments made from special fabrics that trap thermal energy from the sun to insulate the wearer.
Industry Implications
1. Outdoor Apparel - Companies can explore tech-advanced options to enhance their products and stand out in the market by providing added functionality.
2. Fashion - Fashion designers can experiment with material innovations to create practical but stylish garments like electrically insulated outerwear.
3. Sustainability - Sun-absorbent materials can be a disruptive innovation opportunity for brands looking to create sustainable garments that rely on renewable energy sources.
3 Featured, 25 Examples:
805,164 Total Clicks
Date Range:
Jun 12 — Nov 14
Trending:
Average
Consumer Insight Topics:
