Amy's Kitchen is Now Making Its Own Healthy Candy Bars
Laura McQuarrie — June 14, 2016 — Lifestyle
References: amys
Amy's Kitchen is known for making a variety of organic entrees and snacks and is now branching into an entirely new category of healthy candy bars.
The 'Andy’s Dandy Candy' range is named after Amy's father and includes a wide array of products that range from Creamy and Crunchy to Chewy and Crispy. Ingredients in the 100-calorie snack bars include nuts, dark chocolate and coconut, among others, with an emphasis on high-quality organic ingredients. While most of the healthy candy bars do contain dairy, there are a few dairy-free, Kosher and gluten-free options. Dreamy and Sunny are two organic vegan candy bars.
As well as seeking out smaller forms of indulgence, many consumers are looking for products with ingredients that will be just as beneficial to one's health and wellness journey.
The 'Andy’s Dandy Candy' range is named after Amy's father and includes a wide array of products that range from Creamy and Crunchy to Chewy and Crispy. Ingredients in the 100-calorie snack bars include nuts, dark chocolate and coconut, among others, with an emphasis on high-quality organic ingredients. While most of the healthy candy bars do contain dairy, there are a few dairy-free, Kosher and gluten-free options. Dreamy and Sunny are two organic vegan candy bars.
As well as seeking out smaller forms of indulgence, many consumers are looking for products with ingredients that will be just as beneficial to one's health and wellness journey.
Trend Themes
1. Organic Snacks - Disruptive Innovation Opportunity: Develop new organic snack products that cater to health-conscious consumers seeking indulgence with high-quality ingredients.
2. Plant-based Alternatives - Disruptive Innovation Opportunity: Create dairy-free and vegan candy bars that offer plant-based alternatives for consumers with dietary restrictions or preferences.
3. Health and Wellness - Disruptive Innovation Opportunity: Explore the intersection of indulgence and healthy living by developing candy bars that prioritize beneficial ingredients for consumers in their wellness journey.
Industry Implications
1. Organic Food Industry - Disruptive Innovation Opportunity: Leverage the growing demand for organic food products by expanding into the organic snack market with innovative candy bar offerings.
2. Plant-based Food Industry - Disruptive Innovation Opportunity: Capitalize on the rising popularity of plant-based eating by creating dairy-free and vegan candy bars that cater to this market segment.
3. Health and Wellness Industry - Disruptive Innovation Opportunity: Tap into the health and wellness trend by developing candy bars that align with consumers' desire for better-for-you indulgence options.
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