Category
Lifestyle
Serial Snacking
Trend cluster
Category
Soda
Reinvention
Seeking to reach new consumers, soda brands adopt fresh aesthetics and packaging.
4.1
Trend score
Trend
What is the Soda Reinvention trend?
Soda Reinvention: Competing against the allure of exotic flavors and alcoholic drinks, traditional beverages like soda are turning to modernized packaging for consumer allure. Exchanging nostalgic packaging with abstract labeling and unique shapes, brands are seeking to reinvent how familiar products are perceived. This reflects a need for constant brand reinvention, even among products with a well-established history.
Trend themes
Themes within the Soda Reinvention trend
Three behaviours holding the trend together01
Modernized Packaging
Soda brands are updating their packaging to appeal to modern consumer tastes.
02
Health-Conscious Offerings
Soda companies are offering healthier alternatives to traditional high-sugar beverages.
03
Craft Sodas
Brands are coming out with upscale and innovative sodas that appeal to sophisticated palates.
Industry implications
What the Soda Reinvention trend means for industry
Where the trend changes the playbookFor
Food and Beverages
The soda industry is part of the larger food and beverage industry, and these trends reflect its evolving competitive landscape.
For
Packaging Design
As soda companies modernize their packaging, the packaging design industry will also see new opportunities to innovate and experiment.
For
Health and Wellness
The growth of health-conscious offerings in the soda industry indicates a broader trend towards healthier lifestyles and consumer preferences.
Trend signals
Trend signals for Soda Reinvention
Trend score 4.1 out of 10, from popularity 68%, activity 47%, freshness 8%.
Popularity68%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Soda Reinvention trend
5 featured examples from Apr 8, 2014 to Sep 25, 2015CategoryLifestyle
Crisp Clean Summery Beverages
The Höpt Soda Drink Range is Delicious and a Healthy Alternative
Höpt's soda drinks expand the beverage industry's range of healthier, low-sugar options that appeal to health-conscious consumers.
CategoryLifestyle
Hip Natural Sodas
Charlie's Natural Soda Drinks Are Low-Calorie and Free of 'Fake Stuff'
The carbonated soft drink industry can take advantage of the trend towards healthier and low-calorie alternatives with unique fruit ingredients.
CategoryLifestyle
Craft Soda Rebranding
The Mountain Dew's New Black Label Pop is Geared Towards Students
Beverage manufacturers can look at crafting soda and infusing natural ingredients into their products to stay ahead of market trends.
CategoryLifestyle
Spiked Fruity Sodas
Bassano Hard Soda is a Ready-to-Drink Vodka Soda Beverage
The beverage industry can capitalize on the trend of spiked fruit sodas by partnering with alcohol manufacturers or creating their own line of alcoholic beverages.
CategoryMarketing
Upscaled Soda Branding
Shasta Needed a New Look to Appear Higher in Quality
Beverage industry can leverage upgraded branding strategies and symbolic representations to resonate with consumer preferences.
