Designer and illustrator Martín Azambuja created these unique labels for Kaffe juice beverages. Each juice contains ingredients that benefit the consumer in a different way.
In order to understand the benefits provided by each Kaffe juice, the labels feature easy-to-read infographics. The labels use bright illustrations that show the consumer benefits such as antioxidants and energy boosters. An example of one of these labels is the image of fish swimming around a bottle of water, which represents the intensive hydration of the juice.
Kaffe 1668 is a Tribeca-based juice company that offers refreshing beverages with various health benefits. The brand's playful imagery illustrates fresh flavors in a creative way. This also makes the juices a universally understood product since images are a globally recognized language.
Key Themes Behind This Trend
- Infographic Juice Labels
- Infographic labels that provide consumers easy to read information and illustrations showcasing the benefits of drinks can become a trend in drinks packaging.
- Creative Beverage Labels
- Creative beverage labels that use playful imagery and graphics to represent health benefits can also become a trend in packaging design.
- Universally-understood Visual Language
- The use of universally-understood visual language in packaging design can become a trend, particularly in the drinks industry in order to appeal to a wide variety of consumers.
Where This Applies
- Beverage Industry
- The beverage industry can capitalize on the trend of using creative and informative product labels to differentiate their brand and products.
- Packaging Industry
- The packaging industry can benefit from creating unique and playful designs for beverage labels that showcase the health benefits of their products.
- Design Industry
- The design industry can develop creative ways to showcase health benefits in product packaging, especially for the drinks industry.
