Trend cluster
Category

Adventure
Accessibility

Wheelchair innovation expands boundaries for the differently abled.

Off-Road WheelchairsExtreme All-Terrain WheelchairsMountain Biking WheelchairsSki-Simulating Sit-CyclesTransforming Paraplegic Bicycles

Trend

What is the Adventure Accessibility trend?

Adventure Accessibility: A new sense of independence is being gained by the differently abled as innovations that allow for adventurous excursions rise. Wheelchairs for rough terrain or mountain slopes expand what's possible for those with decreased mobility, which in turn opens up potential for other market segments for expansion.

Trend themes

Themes within the Adventure Accessibility trend

Three behaviours holding the trend together
01

Innovative Wheelchair Design

Advancements in wheelchair technology have allowed for increased independence and accessibility for the differently abled.

02

All-Terrain Mobility

The development of all-terrain mobility vehicles innovates outdoor exploration for the differently abled.

03

Multi-Purpose Accessibility

Creating multi-purpose wheelchairs, such as sport-focused or adjustable options, expands opportunities for the differently abled.

Industry implications

What the Adventure Accessibility trend means for industry

Where the trend changes the playbook
For

Medical Devices

The medical device industry can utilize innovative wheelchair designs to expand their product offerings.

For

Outdoor and Adventure Industry

All-terrain mobility vehicles and wheelchair designs create opportunities for the outdoor and adventure industry to expand their consumer base.

For

Sports Equipment

Multi-purpose wheelchairs designed for sports allow the sports equipment industry to cater to a wider range of athletes.

Trend signals

Trend signals for Adventure Accessibility

Trend score 4.6 out of 10, from popularity 62%, activity 67%, freshness 8%.

Popularity62%
Activity67%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z (not a primary audience)
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe

Evidence

Examples of the Adventure Accessibility trend

6 featured examples from Jun 28, 2013 to Nov 18, 2014