Category
Fashion
Scaled Restraint
Trend cluster
Category
Cream-to-Powder
Product
Cosmetic brands offer cream-to-powder formulations.
3.6
Trend score
Trend
What is the Cream-to-Powder Product trend?
Cream-to-Powder Product: Cream-to-powder cosmetic and skincare products have become more popular as brands look to offer more innovative formulas in order to stand out in a saturated market. These products include everything from deodorants to highlighters.
Insight
The consumer insight behind the Cream-to-Powder Product trend
The cosmetics industry's growth in popularity continues among consumers as people seek out the most innovative brands and formulas to further their skincare and hygiene goals. Now, the more innovative a brand is, the more likely a consumer is to experiment with its offerings.
Trend themes
Themes within the Cream-to-Powder Product trend
Three behaviours holding the trend together01
Cream-to-Powder Formulations
Cream-to-powder cosmetic and skincare products are becoming more popular as brands seek innovative formulas in a competitive market.
02
Natural and Non-Toxic Alternatives
Consumers are increasingly seeking natural and non-toxic alternatives in skincare, hygiene, and haircare products.
03
Transformative Textures
Brands are offering transformative textures that change from cream to powder to offer unique user experiences and benefits.
Industry implications
What the Cream-to-Powder Product trend means for industry
Where the trend changes the playbookFor
Cosmetics and Skincare
Brands in the cosmetics and skincare industry can offer new cream-to-powder formulas and innovative textures to differentiate products and appeal to consumers who seek natural and non-toxic alternatives.
For
Baby Care
Natural, talc-free, cream-to-powder baby products with soothing ingredients like sugarcane-derived squalane and mango seed butter can provide a safer alternative to traditional baby powder.
For
Haircare
Haircare brands can offer cream-to-powder cleansing and refreshing products with transformative textures, such as Alterna's Meltaway No-Rinse Micellar Hair Cleanser, to appeal to consumers who want fast and convenient solutions while protecting their hair from pollutants.
Workshop question
How is your brand standing out among competitors?
Trend signals
Trend signals for Cream-to-Powder Product
Trend score 3.6 out of 10, from popularity 58%, activity 38%, freshness 11%.
Popularity58%
Activity38%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Cream-to-Powder Product trend
4 featured examples from May 22, 2020 to Nov 5, 2021CategoryFashion
Cream-to-Powder Deodorants
Aurelia's Natural Cream Deodorant is Full of Antibacterial Ingredients
The trend towards natural and organic personal care products.
CategoryFashion
Cream-to-Powder Hair Cleansers
The No-Rinse Micellar Hair Cleanser is a Shower-Free Refresher
Industry can cater to consumers' growing preference for time-saving beauty solutions.
CategoryLife-Stages
Cream-to-Powder Baby Products
Pipette's Baby Cream to Powder is an Alternative to Baby Powder
Disruptive innovation opportunity: Introduce cream-to-powder formulations in cosmetics, offering versatile and mess-free application.
CategoryFashion
Cream-to-Powder Highlighter Balms
Phytosurgence Makes Small-Batch, High-Performance Makeup
This industry can benefit from creating innovative and unique formulations for makeup products that will differentiate them in the market.
