Cosmetic brands offer cream-to-powder formulations
Trend - Cream-to-powder cosmetic and skincare products have become more popular as brands look to offer more innovative formulas in order to stand out in a saturated market. These products include everything from deodorants to highlighters.
Insight - The cosmetics industry's growth in popularity continues among consumers as people seek out the most innovative brands and formulas to further their skincare and hygiene goals. Now, the more innovative a brand is, the more likely a consumer is to experiment with its offerings.
Insight - The cosmetics industry's growth in popularity continues among consumers as people seek out the most innovative brands and formulas to further their skincare and hygiene goals. Now, the more innovative a brand is, the more likely a consumer is to experiment with its offerings.
Workshop Question - How is your brand standing out among competitors?
