Category
Business
Assisted Conversion
Trend cluster
Category
Digitized
Card
Digital business cards make trading contact information simpler.
4.9
Trend score
Trend
What is the Digitized Card trend?
Digitized Card: Brands are digitizing business cards as the practice of handing out physical cards becomes less and less common. The trading of contact information virtually can be done via scanning an NFC tag or QR code.
Insight
The consumer insight behind the Digitized Card trend
Networking has changed drastically over the last several years and more recently, became harder to do in-person as social and business restrictions were placed on people all over the world. Like many things related to business and work, consumers have turned to the virtual world for solutions.
Trend themes
Themes within the Digitized Card trend
Three behaviours holding the trend together01
Digitized Business Cards
Digitized business cards are becoming more popular as they offer a contactless way to exchange contact information.
02
NFC Technology
NFC technology is becoming increasingly popular in digitized card solutions, allowing for a simple way to share contact information, social media details, and other relevant data.
03
Elimination of Physical Contact
The COVID-19 pandemic has accelerated the trend of eliminating physical contact in business settings, leading to a surge in demand for contactless solutions like digitized business cards.
Industry implications
What the Digitized Card trend means for industry
Where the trend changes the playbookFor
Technology Industry
As NFC technology becomes more prevalent, there is an opportunity for tech companies to innovate and create more efficient and secure solutions for digitized business cards.
For
Marketing and Advertising Industry
With the trend towards digitized business cards, marketers can find new opportunities to reach audiences and provide solutions that can help companies streamline their networking efforts.
For
Printing Industry
As physical business cards become less popular, there is a need for printing companies to adapt and offer services for creating and printing digitized cards.
Workshop question
How has your brand adapted to changed consumer behaviors?
Trend signals
Trend signals for Digitized Card
Trend score 4.9 out of 10, from popularity 68%, activity 69%, freshness 11%.
Popularity68%
Activity69%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digitized Card trend
4 featured examples from Jul 23 to Dec 16, 2021CategoryLifestyle
NFC-Enabled Business Cards
The 'SOLO Card' Smart Business Card Shares Info with a Tap
Printing and publishing companies can explore ways to integrate NFC and QR technology into traditional business cards.
CategoryBusiness
Digitized Business Contact Cards
'melink' Creates Digital Business Cards to Maximize Networking
The business services industry can benefit from providing customizable digital business card solutions for their clients.
CategoryTech
NFC-Enabled Phone Stands
The Orb-Shaped MOFT x Popl Boasts Built-In NFC Technology
The MOFT x Popl phone stand is an example of how mobile accessories incorporating NFC technology can provide added functionality and convenience, creating opportunities for compan…
CategoryTech
Universal Digital Business Cards
HiHello's Electronic Business Cards Do Not Require an App to Work
HiHello's universal, QR code-based business cards reflect an increasing digital shift in the tech industry, creating a disruptive innovation competition for competitors.
