Cosmetic foundation formulas are becoming increasingly unique
Trend - In order to stand out in a highly competitive market, makeup brands are drastically altering traditional foundations with unique formulas and benefits that are often unexpected. Products include everything from clear foundations to liquid-to-powder formulas.
Insight - For self-described makeup experts, experimenting with different brands, products, innovations and formulas in the cosmetic industry is a source of joy. These consumers turn to brands that help them enjoy their hobby and offer them unique experiences.
Insight - For self-described makeup experts, experimenting with different brands, products, innovations and formulas in the cosmetic industry is a source of joy. These consumers turn to brands that help them enjoy their hobby and offer them unique experiences.
Workshop Question - How is your brand prioritizing innovation?
Trend Themes
1. Unique & Innovative Formulas - Makeup brands are increasingly altering traditional foundations with unique formulas and benefits to stand out in the competitive beauty market.
2. Skincare-infused Makeup Products - The trend of makeup products becoming more and more like skincare continues, with foundations fused with skincare benefits like hyaluronic acid and aloe vera.
3. Simplified Beauty Routines - Products such as Maybelline's Instant Perfector 4-in-1 Matte Makeup combine several beauty steps into one product, saving consumers time and simplifying their routine.
Industry Implications
1. Cosmetics - Cosmetic companies can innovate by focusing more on unique and innovative formulas to make their products stand out in a competitive market.
2. Skincare - The trend of makeup products becoming more like skincare provides opportunities for skincare companies to expand into makeup and offer hybrid skincare/makeup products.
3. Tech - The trend of makeup mimicking digital filters indicates a potential for technology companies to partner with cosmetic brands to create beauty-enhancing AR filters.
