The Rimmel London Lasting Finish 25HR Foundation is the latest full-coverage makeup product from the brand formulated with beneficial ingredients for consumers to appreciate.
The foundation is formulated with hyaluronic acid and vitamin E to help skin maintain its hydration and combat against the drying effect. The product is formulated to offer a seamless level of coverage, while also not drying during wear or giving a cake-like feeling.
The Rimmel London Lasting Finish 25HR Foundation is rounded out with SPF 20 to offer a touch of sun protection and comes in 20 shades. The product is, as its name suggests, rated to provide up to 25-hours of hydration during wear to make it great for all-day performance.
What's Driving This Trend
- Hydrating Makeup Products
- There is a trend for makeup brands to add beneficial skincare ingredients to their products, providing hydration and combating dryness.
- Long-wear Makeup Formulations
- There is a trend for full-coverage makeup products to have long wear times, making them great for all-day use.
- Makeup Products with Sun Protection
- There is a trend for makeup products to include SPF for sun protection, making them a multi-functional product for consumers.
Who This Affects Most
- Beauty & Personal Care
- This industry can capitalize on the trend for hydrating makeup and long-wear makeup formulations to cater to consumer demands for all-day performance and skincare benefits.
- Skincare
- This industry can adapt to the trend for makeup products with skincare benefits by adding makeup-like coverage to their skincare products to offer a multi-functional product for consumers.
- Sun Care
- This industry can take advantage of the trend for makeup products with SPF to offer consumers a multi-functional product that offers sun protection and coverage.
