Whipped Matte Makeup

Maybelline's Perfector 4-in-1 Foundation Simplifies Beauty Routines

Maybelline's Instant Perfector 4-in-1 Matte Makeup combines the features and benefits of a primer, concealer, mattifying powder and BB cream all in one so that busy beauty lovers can appreciate time saved in their daily routine. The weightless whipped formula transforms a multi-step routine into a simplified one-step product with hard-working ingredients to blur pores, conceal blemishes, even out the skin tone and more.

The product can be found in six self-adjusting shades that are easy to apply with the fingertips and blend in. From Fair Light and Medium to Deep, the Instant Age Rewind Instant Perfector 4-in-1 Matte Makeup delivers desired coverage and time-saving benefits for those who want the ultimate one-and-done solution for getting ready.

Multi-functional Beauty Products
Maybelline's Perfector 4-in-1 Foundation showcases the trend in creating multi-functional beauty products that simplify routines.
Whipped Formula Makeup
Maybelline's Whipped Matte Makeup highlights the trend in using whipped formulas for a weightless and comfortable makeup application.
Self-adjusting Beauty Products
Maybelline's Instant Age Rewind Instant Perfector 4-in-1 Matte Makeup is an example of a self-adjusting makeup product that provides personalized coverage for each individual.

Where This Applies

Cosmetics Industry
This trend affects the cosmetics industry by highlighting the need for convenient and time-saving products.
Skincare Industry
The trend towards multi-functional beauty products has the potential to disrupt the skincare industry through the combination of skincare and makeup functionalities.
Beauty Tech Industry
The trend towards self-adjusting makeup products could be an opportunity for the beauty tech industry to create personalized and customized products using technology.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 45%
Freshness 12%