Eco-friendly snacks are becoming more popular
Trend - Snacks that are eco-friendly are becoming more common in the CPG space, and not just when it comes to packaging. Now, more brands are opting to use sustainable ingredients like cactus and peas in order to reduce their impact.
Insight - The food and beverage industry is a large contributor to global waste, and consumers are becoming increasingly aware of this fact. The guilt that North American consumers are beginning to feel when it comes to their consumption is prompting them to make more sustainable choices.
Insight - The food and beverage industry is a large contributor to global waste, and consumers are becoming increasingly aware of this fact. The guilt that North American consumers are beginning to feel when it comes to their consumption is prompting them to make more sustainable choices.
Workshop Question - How is your brand empowering customers to be more sustainable?
Trend Themes
1. Eco-friendly Snacking - Brands are opting for sustainable ingredients and environmentally-friendly packaging to reduce their impact.
2. Upcycling and Waste Reduction - Brands are utilizing waste and surplus ingredients to create new products and reduce food waste.
3. Climate-positive Snacking - Brands are investing in sustainable practices and carbon credits to offset their environmental impact and promote climate positivity.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can innovate by utilizing more sustainable ingredients, exploring eco-friendly packaging options, and reducing food waste through upcycling.
2. CPG - The CPG industry can incorporate sustainable practices like carbon offsets and utilize upcycled ingredients to create more environmentally-friendly products.
3. Snack Industry - Snack brands can promote climate positivity, reduce waste and invest in sustainable agriculture to meet the growing demand for eco-friendly and responsible options.
