Category
Lifestyle
Assisted Choices
4.3
Trend score
Trend
What is the Eco Snacking trend?
Eco Snacking: Snacks that are eco-friendly are becoming more common in the CPG space, and not just when it comes to packaging. Now, more brands are opting to use sustainable ingredients like cactus and peas in order to reduce their impact.
Insight
The consumer insight behind the Eco Snacking trend
The food and beverage industry is a large contributor to global waste, and consumers are becoming increasingly aware of this fact. The guilt that North American consumers are beginning to feel when it comes to their consumption is prompting them to make more sustainable choices.
Trend themes
Themes within the Eco Snacking trend
Three behaviours holding the trend together01
Eco-Friendly Snacking
Brands are opting for sustainable ingredients and environmentally-friendly packaging to reduce their impact.
02
Upcycling and Waste Reduction
Brands are utilizing waste and surplus ingredients to create new products and reduce food waste.
03
Climate-Positive Snacking
Brands are investing in sustainable practices and carbon credits to offset their environmental impact and promote climate positivity.
Industry implications
What the Eco Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands in the food and beverage industry can innovate by utilizing more sustainable ingredients, exploring eco-friendly packaging options, and reducing food waste through upcycling.
For
CPG
The CPG industry can incorporate sustainable practices like carbon offsets and utilize upcycled ingredients to create more environmentally-friendly products.
For
Snack Industry
Snack brands can promote climate positivity, reduce waste and invest in sustainable agriculture to meet the growing demand for eco-friendly and responsible options.
Workshop question
How is your brand empowering customers to be more sustainable?
Trend signals
Trend signals for Eco Snacking
Trend score 4.3 out of 10, from popularity 63%, activity 52%, freshness 15%.
Popularity63%
Activity52%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Snacking trend
6 featured examples from Feb 19, 2022 to Apr 6, 2023CategoryLifestyle
Chocolatey Gluten-Free Bars
These Snack Bars Are Crafted With Real Cocoa and Whole-Grain Oats
Companies in the industry can explore creating with inventive snacking options that align with dietary and lifestyle trends.
CategoryEco
Upcycled Veggie Chips
Pulp Pantry's Pulp Chips Reuse Cold-Pressed Juice Pulp
Innovative products like Pulp Chips offer opportunities for companies in the food and beverage industry to explore new ways of reducing waste and creating sustainable products.
CategoryLifestyle
Collaborative Better-for-Your Snacks
This LesserEvil x Thrive Market Snack is Online-Only
Companies in the snack food industry can create innovative snack flavors and explore sustainable packaging options to stay ahead of consumer trends and demand.
CategoryEco
Cherry Lime-Flavored Popcorn
LesserEvil and RIND Snacks Team Up to Launch 'Cherry-Lime' Popcorn
Collaborations between snack food companies present a chance to develop new and unique product offerings while promoting healthy eating habits.
CategoryLifestyle
Shareable Oat Milk Chocolates
H!P's Oat M!lk Chocolate Pouches Share Dairy-Free Morsels
Companies in the chocolate manufacturing industry can explore the potential of oat milk chocolate and sustainable packaging to appeal to environmentally conscious consumers.
CategoryLifestyle
Plant-Based Mini Cookies
These Dairy-Free, Grain-Free Cookie Bites are Better for You & Poppable
Opportunities for snack food companies to develop more plant-based and free-from options with premium and sustainable ingredients.
