Category
Lifestyle
Calm Monitoring
Trend cluster
Category
Body
Neutrality
This new approach to fitness focuses on celebrating what the body can do.
5.5
Trend score
Trend
What is the Body Neutrality trend?
Body Neutrality: Consumers are growing weary of the aspiration-focused approach to fitness of the past, and body neutrality is a perfect alternative. The movement focuses on fitness as a way to celebrate one's current body (as opposed to fitness as a way to change the body) as a more positive way to approach physical wellness.
Insight
The consumer insight behind the Body Neutrality trend
The idea of working out to "look good" is outdated in a world where diversity and inclusivity are celebrated, as it enforces unrealistic and often harmful beauty standards. This does not suit the contemporary consumer who is fatigued by messages of body image ideals in this era of accessible Semaglutides and noninvasive cosmetic procedures. Ultimately, the body neutrality movement is one of resistance; it's about redefining "wellness" to focus on both mental and physical health.
Trend themes
Themes within the Body Neutrality trend
Three behaviours holding the trend together01
Body Neutrality Movement
Consumers are moving away from an aspiration-focused approach to fitness and are embracing the idea of accepting their bodies as they are, resulting in a rise in the body neutrality movement.
02
Inclusivity and Accessibility in Fitness programs
Fitness platforms such as Joyn and the be.come project are focusing on inclusivity and accessibility in their programs to ensure that everyone feels welcome and comfortable while exercising.
03
Health at Every Size Movement
The Health at Every Size movement aims to promote the idea of healthy behaviors that look different for everybody and celebrates body diversity and differences in size, race, ethnicity, gender, dis/ability, class, religion and sexual orientation.
Industry implications
What the Body Neutrality trend means for industry
Where the trend changes the playbookFor
Fitness
The fitness industry can benefit from adopting more inclusive and accessible fitness programs that celebrate the body and promote healthy behaviors that are accessible to everyone.
For
Wellness
The wellness industry can benefit from promoting a holistic approach to wellness that incorporates mental and physical health and focuses on body acceptance and positivity.
For
Inclusivity
Industries across the board can benefit from adopting more inclusive practices that prioritize diversity and respect for individual differences, resulting in a more accepting and welcoming world.
Workshop question
How can your brand help create a less toxic, more inclusive wellness industry?
Trend signals
Trend signals for Body Neutrality
Trend score 5.5 out of 10, from popularity 81%, activity 72%, freshness 11%.
Popularity81%
Activity72%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Body Neutrality trend
4 featured examples from Dec 8 to Dec 15, 2021CategoryLifestyle
Virtual Body-Celebrating Workout Programs
the be.come project Promotes Movement & Body-Neutrality
Creating virtual fitness options that are focused on promoting body neutrality and mindfulness can disrupt the traditional fitness industry and attract a wider variety of users.
CategorySocial Good
Body Neutral Fitness Apps
Joyn Offers Online Fitness Classes with a Focus on Inclusivity
Opportunity to expand services to a more diverse audience through accessible and inclusive initiatives.
CategoryLifestyle
Celebratory Fitness Platforms
be.come Aims to Break Down Fitness Barriers for LGTBQ+ Folk
Incorporating more inclusive and holistic approaches to fitness can improve access and appeal to a wider audience.
CategoryLifestyle
Body Neutrality Movements
The Health at Every Size Movement Celebrates Body Diversity
The body diversity celebration trend could push fashion industry players to market diverse clothing options for all body types.
