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Body Neutrality

This new approach to fitness focuses on celebrating what the body can do

Trend - Consumers are growing weary of the aspiration-focused approach to fitness of the past, and body neutrality is a perfect alternative. The movement focuses on fitness as a way to celebrate one's current body (as opposed to fitness as a way to change the body) as a more positive way to approach physical wellness.

Insight - The idea of working out to "look good" is outdated in a world where diversity and inclusivity are celebrated, as it enforces unrealistic and often harmful beauty standards. This does not suit the contemporary consumer, especially post-pandemic when many are re-prioritizing happiness and peace as opposed to aspiration and accomplishment. Ultimately, the body neutrality movement is a result of a redefinition of "wellness" that focuses on both mental and physical health.
Workshop Question - How can your brand help create a less toxic, more inclusive wellness industry?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
33,854 Total Clicks
Date Range:
Dec 21 — Dec 21
Trending:
Fresh and Warm
Consumer Insight Topics:

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