Category
Lifestyle
Assisted Choices
Trend cluster
Category
Authentic
Dating
Dating apps offer voice and video features to better represent users.
3.5
Trend score
Trend
What is the Authentic Dating trend?
Authentic Dating: The convenience of dating apps has long come with the downside of not being able to sense chemistry until a meetup is arranged. Some dating apps are aiming to increase the chances of people connecting in-person by offering video and voice features that help users get to know one another better.
Insight
The consumer insight behind the Authentic Dating trend
The world of online dating moves quickly for the average single user, and people have become overwhelmed with the number of choices that they have not only in people to date, but in the avenues they have to date them. Brands in this space that foster communication and actually getting to know a person are becoming more popular as consumers demand more genuine connections from their online dating experiences.
Trend themes
Themes within the Authentic Dating trend
Three behaviours holding the trend together01
Video and Voice Features in Dating Apps
Dating apps are incorporating video and voice features to enhance user experience and facilitate deeper connections between users.
02
Dynamic and Authentic Communication in Online Dating
Consumers demand more genuine connections from their online dating experiences, spurring brands in the space to foster communication and focus on getting to know one another.
03
Voice-First Apps in Dating
Some dating apps are introducing voice-based features and voice dating apps to create authentic, high-quality connections between users.
Industry implications
What the Authentic Dating trend means for industry
Where the trend changes the playbookFor
Online Dating
Brands in the online dating space are incorporating video and voice-based features to improve user experience and create more authentic connections.
For
Communication
The emphasis on dynamic and authentic communication in online dating apps can be applied to any industry focused on fostering meaningful connections between individuals.
For
Voice-Based Technology
The rise of voice-first dating apps and voice-based features in online dating also presents opportunities in the broader voice-based technology industry.
Workshop question
How is your brand prioritizing authentic connections between or among its customers?
Trend signals
Trend signals for Authentic Dating
Trend score 3.5 out of 10, from popularity 54%, activity 42%, freshness 11%.
Popularity54%
Activity42%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Authentic Dating trend
4 featured examples from Jan 29 to Oct 28, 2021CategoryLifestyle
Text-Free Dating Apps
Chekmate Provides an Authentic and Secure Dating Experience
Designing dating apps that provide users with a more secure, authentic, and innovative dating experience.
CategoryLifestyle
Speedy Video Dating
Hinge Video Prompts Lets Matches Join a Video Call
The video prompts feature can be integrated into other dating apps, creating opportunities for startups to bring a unique value proposition to the market.
CategoryLifestyle
Voice-First Dating Apps
The 'SwoonMe' Voice Dating App Helps Users Quickly Make an Impression
Online dating platforms could explore incorporating voice-based features to create more meaningful interactions between potential matches.
CategoryLifestyle
Voice-Focused Dating App Features
Hinge Adds Voice Prompts to Dating Service for Better Engagement
The online dating industry presents a disruptive innovation opportunity to implement voice-based features in order to enhance the user experience and differentiate from the compet…
