Category
Art & Design
Oven Aesthetics
Trend cluster
Category
ASMR
Art
The popularity of ASMR has pushed it into the art and entertainment scene.
2.9
Trend score
Trend
What is the ASMR Art trend?
ASMR Art: Autonomous sensory meridian response (ASMR) content has become extremely popular on social media, and now busineses are adapting it into artistic forms that include everything from art installations to experiential tablewear.
Insight
The consumer insight behind the ASMR Art trend
The influence of social media on people's consumption habits cannot be denied, with everything from art, fashion, activism and social experiences being found on these various platforms. Brands that are able to keep a keen eye on social media trends and translate them into real-world contexts will maintain the interest of the demographics that are most prominent on these platforms.
Trend themes
Themes within the ASMR Art trend
Three behaviours holding the trend together01
Social Media-Driven ASMR Art
The popularity of ASMR on social media is pushing businesses and artists to adapt it into artistic forms, creating a new art genre that engages the senses and creates a pleasurable response
02
Blockchain-Based ASMR Marketplaces
ASMR-inspired NFT marketplaces that leverage blockchain can help store and exchange exclusive ASMR art, offering a relaxing and mindful experience
03
Interactive Multisensory Installations
Interactive, sensory installations like Metronome use touch, scent, sound and ASMR techniques to engage viewers, create sensory experiences and promote emotional connections
Industry implications
What the ASMR Art trend means for industry
Where the trend changes the playbookFor
Art and Entertainment
ASMR art and installations are disrupting the traditional boundaries of art, entertainment and design, creating multisensory and interactive experiences to engage audiences
For
Blockchain Technology
Blockchain-based ASMR marketplaces offer a unique and secure platform for exclusive ASMR content, creating new opportunities for artists and collectors alike.
For
Food and Hospitality
The incorporation of ASMR techniques into food design and presentation creates new opportunities to enhance consumers' multisensory experiences and enjoyment of food, creating disruptive innovation opportunities
Workshop question
How is your brand taking cues from social media trends?
Trend signals
Trend signals for ASMR Art
Trend score 2.9 out of 10, from popularity 48%, activity 27%, freshness 11%.
Popularity48%
Activity27%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the ASMR Art trend
5 featured examples from Apr 6, 2020 to Feb 12, 2022CategoryArt & Design
Color-Blending Kinetic Sculptures
Felipe Pantone Unveils 'Subtractive Variability Compact' Artwork
The interactive and personalized nature of kinetic art presents opportunities for integrating AI technology to create customized and responsive pieces.
CategoryTech
Blockchain-Based ASMR Marketplaces
Xtingles Has Launched the First NFT Platform Dedicated to ASMR
The launch of Xtingles opens up opportunities for art marketplaces to explore audio-based art and incorporate blockchain technology for more secure transactions.
CategoryArt & Design
Stimulating ASMR Tablewares
'Sonic Seasoning' by Mengtian Zhang Explores Sensory Consumption
Incorporating multi-sensory elements in restaurant experiences could lead to new dining trends and drive repeat business.
CategoryArt & Design
Mindful Interactive Art Installations
The Metronome Installation Engages Memory with Scent & Sound
There are significant opportunities in the art and design industry to create more interactive and engaging installations that utilize the senses to provoke reflection and new idea…
CategoryPop Culture
Historical Series-Themed ASMR Videos
The 'Outlander' TV Network Debuted a Series of ASMR Videos
ASMR themed movies and shows could be leveraged by entertainment companies, particularly during the post-pandemic era, to provide immersive cinematic experiences to cinema-goers.
