Skincare brands are promising "lifting" results from their products
Trend - The cosmetics industry is becoming more diverse, and brands in this industry are now promising instantaneous and long-term "lifting" results from their products--including everything from serums to body lotions.
Insight - The increased sophistication of skincare formulas and their results has made more consumers seek out instant gratification when they're looking for effective products to add to their routines. Brands that are able to promise drastic results are appealing to the majority of consumers shopping in this space.
Insight - The increased sophistication of skincare formulas and their results has made more consumers seek out instant gratification when they're looking for effective products to add to their routines. Brands that are able to promise drastic results are appealing to the majority of consumers shopping in this space.
Workshop Question - How is your brand increasing the sophistication and efficacy of its product/service?
Trend Themes
1. Instant Gratification Skincare - The increased sophistication of skincare formulas and their results has made more consumers seek out instant gratification when they're looking for effective products to add to their routines.
2. The Art of Lifting - Brands that are able to promise the most drastic and instantaneous lifting results are appealing to the majority of consumers shopping in this space.
3. Hyper-targeted Skincare - Brands are becoming more precise and merging aesthetics with healthcare to micro-manage consumers' specific skin needs.
Industry Implications
1. Cosmetics Industry - The cosmetics industry is becoming more diverse, with skincare brands promising more instantaneous and long-term 'lifting' results from their products, including everything from serums to body lotions.
2. Direct-to-consumer Skincare - Direct-to-consumer skincare brands are committed to solving real problems for real women, promising natural skin lifting without invasive surgical methods.
3. Plastic Surgery Skincare - Brands that are able to apply the practices of plastic surgery for hyper-targeted skincare will revolutionize the definition of skin health and youth.
