This new Perricone MD serum is being launched by the brand to provide consumers with a way to support the health of their under-eye area and benefit from lifting capabilities. The High Potency Growth Factor Firming & Lifting Eye Serum is formulated with a proprietary polyamide growth factor technology that helps to drastically lift the area around the eyes for a firmer, more youthful look. The product maintains a gel-serum texture that also works to hydrate the skin, reduce dark circles, wrinkles and fine lines with daily use.
Chief Marketing Officer of Perricone MD Robert Koerner spoke on the new High Potency Growth Factor Firming & Lifting Eye Serum further saying, "Following the 2019 blockbuster launch success of our Growth Factor Firming & Lifting Serum, we knew there was opportunity to satisfy other consumer needs with the polyamine technology. Our new eye serum harnesses the same unique, award-winning power of Dr. Perricone’s latest innovation, together with our signature science, DMAE, and niacinamide, to deliver visibly dramatic lift, dark circle reduction and reduced puffiness for the delicate eye area.”
Key Themes Behind This Trend
- Polyamide Growth Factor Technology
- Innovation opportunities in developing new beauty and skincare products using polyamide growth factor technology.
- Firming and Lifting Serums
- Opportunities in developing new and improved firming and lifting serums with advanced ingredients and technology.
- Eye Care Products
- Innovation opportunities in developing eye care products that address specific concerns such as dark circles, wrinkles and fine lines.
Where This Applies
- Beauty and Skincare
- Opportunities in the beauty and skincare industry to develop more effective and targeted products that address common under-eye concerns.
- Personal Care
- Opportunities in the personal care industry to offer consumers innovative and new products with effective formulations and ingredients.
- Cosmetics
- Innovation opportunities in the cosmetics industry to develop new and improved under-eye cosmetic products that address common concerns such as puffiness and dark circles.
