Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Insight - As the ecommerce industry continues to expand, consumers have come to expect consolidated virtual solutions for their various online purchases. Now, the brands that are able to best prioritize convenience and ease-of-use for everything from online banking to virtual shopping are most appealing to consumers.
Insight - As the ecommerce industry continues to expand, consumers have come to expect consolidated virtual solutions for their various online purchases. Now, the brands that are able to best prioritize convenience and ease-of-use for everything from online banking to virtual shopping are most appealing to consumers.
Workshop Question - How is your brand prioritizing convenience for its customer base?
