Category
Fashion
Scaled Restraint
Trend cluster
Category
Almond
Shower
Almond milk is used as a primary ingredient in bath products.
2.8
Trend score
Trend
What is the Almond Shower trend?
Almond Shower: Almond milk is now being used as a base ingredient in shower products, including in body scrubs and shampoos. The alternative dairy is known for its ability to hydrate and cater to sensitive skin.
Insight
The consumer insight behind the Almond Shower trend
The cosmetics industry is now highly competitive and filled with products, ingredients and services that can intimidate those who are looking for simple routines. These consumers are likely to turn to natural ingredients that they're familiar with in order to make the selection process easier.
Trend themes
Themes within the Almond Shower trend
Three behaviours holding the trend together01
Alternative Milk Ingredients
Natural solutions are in high demand and alternative milk ingredients are becoming increasingly popular in the cosmetics industry.
02
Clean Beauty Essentials
Consumers are seeking simple beauty routines and are increasingly drawn to clean, natural beauty products made with recognizable ingredients.
03
Empowering Young Women
Brands are empowering young women and promoting diversity and inclusivity within the beauty industry.
Industry implications
What the Almond Shower trend means for industry
Where the trend changes the playbookFor
Cosmetics Industry
The cosmetics industry is highly competitive and is constantly refreshing its products, services, and ingredients.
For
Natural Beauty Industry
The natural beauty industry is growing in demand as consumers become more environmentally aware and seek clean, sustainable solutions.
For
Haircare Industry
The haircare industry is focusing on natural, nourishing ingredients that cater to curly and textured hair types.
Workshop question
How is your brand catering to newcomers in its industry?
Trend signals
Trend signals for Almond Shower
Trend score 2.8 out of 10, from popularity 38%, activity 33%, freshness 12%.
Popularity38%
Activity33%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Almond Shower trend
6 featured examples from Jan 23, 2020 to Aug 5, 2022CategoryFashion
Clean Textured Haircare
Emerge's Products for Textured Hair Features Almond Milk and Pequi Oil
Disruptive innovation opportunities in the haircare industry for brands to develop clean and effective products for textured hair that meet the demands of multicultural Gen Z wome…
CategoryFashion
Almond Milk Body Lotions
Bliss' Moisture Body Lotion is Rich in Antioxidants & Deeply Hydrating
Manufacturers in the beauty and personal care industry can explore the use of alternative plant-based milks and antioxidant-rich formulas to create new products with health and en…
CategoryFashion
Coffee-Infused Body Scrubs
The Sugared Koffie Almond Milk Scrub Contains Coffee Beans
The Beauty industry can incorporate coffee into skincare products to offer novel solutions that combine traditional beauty with the benefits of coffee, creating new customer segme…
CategoryFashion
Oat Milk Shampoos
Aveeno's Oat Milk Blend Shampoo Nourishes the Scalp, Hair Lengths and Ends
The beauty industry is constantly evolving, and companies can gain an advantage by incorporating trendy ingredients and formulations into their products for consumers seeking natu…
CategoryFashion
Almond Milk Cleansers
The Caudalie Vinoclean Cleansing Almond Milk Has a Milky Formula
Companies in the skincare industry can take advantage of the trend for vegan skincare and develop product lines featuring completely plant-based ingredients.
CategoryFashion
Almond Milk-Infused Haircare
Carol’s Daughter Debuted Almond Milk Shampoo and Conditioner
The natural haircare industry is embracing the use of natural ingredients and exploring the benefits of specific ingredients such as almond milk.
