Category
Lifestyle
Assisted Choices
Trend cluster
Category
Low-Waste
Holiday
Seasonal products and trends are now prioritizing waste-reduction.
5.3
Trend score
Trend
What is the Low-Waste Holiday trend?
Low-Waste Holiday: The holiday season and the increased consumption it brings has an inevitable impact on the environment, and some brands are now trying to reduce this impact. Low or zero-waste initiatives that allow people to more sustainably celebrate the holidays are becoming popular.
Insight
The consumer insight behind the Low-Waste Holiday trend
Addressing climate change is becoming increasingly urgent, and more consumers are now aware of this fact. This sense of urgency has resulted in the average consumer making more sustainable choices in their regular purchases.
Trend themes
Themes within the Low-Waste Holiday trend
Three behaviours holding the trend together01
Low-Waste Holidays
Zero-waste and low-waste Christmas initiatives and products that encourage customers to reduce their impact on the environment.
02
Sustainable Gifting
Eco-friendly and socially responsible gift-giving options that prioritize sustainability and conscious consumption.
03
Circular Retail Models
Business models that prioritize circularity, such as rental, resale, and upcycling, in order to reduce waste and promote sustainability.
Industry implications
What the Low-Waste Holiday trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can create opportunities by offering products and services that align more with conscious consumption and sustainable living.
For
Packaging and Wrapping
Designers and manufacturers can explore ways to reduce packaging and wrapping materials waste and utilize eco-friendly and biodegradable materials.
For
Charitable Organizations
Charitable organizations that work to promote various causes and issues can partner up with companies in order to promote and fund their campaigns.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Low-Waste Holiday
Trend score 5.3 out of 10, from popularity 70%, activity 80%, freshness 11%.
Popularity70%
Activity80%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Low-Waste Holiday trend
10 featured examples from Dec 13, 2019 to Jan 10, 2022CategoryEco
Eco-Friendly Wrapping Papers
Plus Makes the Holiday Season Cleaner with the Dissolvable Gift Wrap
The packaging industry has an opportunity to innovate by creating and promoting eco-friendly and sustainable packaging materials and solutions.
CategoryEco
Recycled Wood Christmas Trees
This Sustainable Christmas Tree Alternative is Easy to Store
The sustainable Christmas tree trend can lead to the creation of a broader market for sustainable home decor products.
CategoryEco
Sustainable Styling Pop-Ups
Rotaro is Sharing Eco-Friendly Fashion Experiences on Airbnb
Fashion rental services can differentiate themselves by adding eco-friendly and sustainable options to their inventory.
CategoryEco
Zero-Waste Beauty Gifts
The Superfood Wellbeing Duo Comes with Its Own Zero-Waste Gift Wrap
Beauty and skincare brands can incorporate sustainable materials and innovative packaging solutions to attract environmentally-conscious consumers.
CategoryEco
Pre-Loved Toy Pop Ups
Selfridges is Curating a Selection of Toys with The Toy Project
Charities similar to The Toy Project can team up with retailers to create engaging pop-up shops and give back to the community.
CategoryEco
Biodegradable Holiday Decor
The Conceptual 'Winter With' Christmas Decor Collection Combats Waste
As more consumers seek sustainable versions of their favorite products, the home goods industry has opportunities to create eco-friendly versions of various home products, such as…
CategoryEco
Charitable Socks Gift Boxes
Conscious Step Helps Multiple Causes One Sock at a Time
The fashion industry could create more eco-friendly and socially conscious products that give back to charities.
CategoryEco
Holiday Waste Initiatives
Berlin’s Rubbish Collectors Urges You to Give Time as a Christmas Gift
Retailers can offer sustainable gifts and packaging options for customers.
CategoryEco
Reduced Plastic Seasonal Products
The Aldi Easter Range Has Reduced Plastic Packaging
There are major opportunities for established retailers to lead in the move towards sustainable packaging during seasonal sales.
CategoryEco
Potted Christmas Tree Brands
This Oregon-Based Business Offers Trees That Are Replanted After Use
The rental industry could benefit from the promotion of environmentally conscious practices like renting live Christmas trees.
