Category
Lifestyle
Assisted Choices
4.0
Trend score
Trend
What is the CBG Consumption trend?
CBG Consumption: The lesser-known cannibinoid cannabigerol, also known as CBG, is being used as a primary or highlighted ingredient in pre-rolls and edibles. These products aim to offer relief from inflammation, pain and other symptoms of illness.
Insight
The consumer insight behind the CBG Consumption trend
The cannabis industry's growth in North America has resulted in more consumers who are educated in the various properties, benefits, and uses of the medical and recreational plant. Now, these educated consumers are expecting that the industry keeps up with their demand for new and effective products in this space.
Trend themes
Themes within the CBG Consumption trend
Three behaviours holding the trend together01
Growth of CBG usage
The use of CBG in various cannabis products is growing as cannabis consumers demand new and effective products.
02
Expansion of non-psychoactive cannabis industry
Companies such as Metolius Hemp and Dad Grass are targeting tobacco users and those seeking alternative forms of relaxation through non-psychoactive cannabis products.
03
Inclusion of lesser-known cannabinoids in cannabis products
Cheeba Chews and dosist health are incorporating lesser-known cannabinoids such as CBN and CBG into their cannabis-infused edibles and gummies.
Industry implications
What the CBG Consumption trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The cannabis industry can continue to explore the usage of lesser-known cannabinoids such as CBG to offer consumers new and unique experiences with cannabis products.
For
Health and Wellness Industry
Non-psychoactive cannabis products can be marketed to those seeking alternative forms of relaxation and stress relief, creating new opportunities for the health and wellness industry.
For
Tobacco Industry
Companies such as Metolius Hemp are targeting tobacco users who may be looking to reduce or replace their use of traditional tobacco products with non-psychoactive cannabis alternatives.
Workshop question
How is your brand expanding to appeal to consumers with considerable knowledge of its industry?
Trend signals
Trend signals for CBG Consumption
Trend score 4.0 out of 10, from popularity 55%, activity 54%, freshness 11%.
Popularity55%
Activity54%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the CBG Consumption trend
4 featured examples from Jun 17 to Nov 9, 2021CategoryLifestyle
Pre-Rolled CBG Joints
Mom Grass Joints Feature an Alternative Cannabinoid
Businesses within the cannabis industry can differentiate their products with alternative cannabinoids like CBG.
CategoryLifestyle
CBD Tobacco Alternatives
Metolius Hemp Created the First CBD & CBG Pre-Rolls, Called River Rolls
The CBD industry can benefit from the increasing demand for CBD tobacco alternatives and can innovate their products to more effectively replace tobacco.
CategoryLifestyle
CBD Performance Gummies
dosist health's Vegan Gummies Feature 'nanoblend' Tech
There is still potential for growth and innovation in the CBD product industry, particularly in the area of nanoblend technology and incorporating multiple cannabinoids.
CategoryLifestyle
Cannabinoid-Rich Edibles
Cheeba Chews' New Line of Edibles are Infused with CBD, THC, CBN and CBG
By incorporating lesser-known cannabinoids into their edibles, Cheeba Chews represents the disruptive innovation opportunity that exists in expanding the range of compounds used i…
