CBG pre-rolls and edibles offer medical relief
Trend - The lesser-known cannibinoid cannabigerol, also known as CBG, is being used as a primary or highlighted ingredient in pre-rolls and edibles. These products aim to offer relief from inflammation, pain and other symptoms of illness.
Insight - The cannabis industry's growth in North America has resulted in more consumers who are educated in the various properties, benefits, and uses of the medical and recreational plant. Now, these educated consumers are expecting that the industry keeps up with their demand for new and effective products in this space.
Insight - The cannabis industry's growth in North America has resulted in more consumers who are educated in the various properties, benefits, and uses of the medical and recreational plant. Now, these educated consumers are expecting that the industry keeps up with their demand for new and effective products in this space.
Workshop Question - How is your brand expanding to appeal to consumers with considerable knowledge of its industry?
Trend Themes
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Growth of CBG Usage — The use of CBG in various cannabis products is growing as cannabis consumers demand new and effective products.
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Expansion of Non-psychoactive Cannabis Industry — Companies such as Metolius Hemp and Dad Grass are targeting tobacco users and those seeking alternative forms of relaxation through non-psychoactive cannabis products.
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Inclusion of Lesser-known Cannabinoids in Cannabis Products — Cheeba Chews and dosist health are incorporating lesser-known cannabinoids such as CBN and CBG into their cannabis-infused edibles and gummies.
Industry Implications
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Cannabis Industry — The cannabis industry can continue to explore the usage of lesser-known cannabinoids such as CBG to offer consumers new and unique experiences with cannabis products.
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Health and Wellness Industry — Non-psychoactive cannabis products can be marketed to those seeking alternative forms of relaxation and stress relief, creating new opportunities for the health and wellness industry.
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Tobacco Industry — Companies such as Metolius Hemp are targeting tobacco users who may be looking to reduce or replace their use of traditional tobacco products with non-psychoactive cannabis alternatives.
