Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cat
Tracking
Brands help cat owners track the health and habits of their pets.
5.1
Trend score
Trend
What is the Cat Tracking trend?
Cat Tracking: Cat owners now have the option to track their pets' health in a variety of connected ways, including with customized, connected water fountains and weight and health-monitoring scales made specifically for cats.
Insight
The consumer insight behind the Cat Tracking trend
Pet owners have become more protective over their pets as information about their wellbeing and how best to take care of them has been made more accessible online. Now, people are willing to go above and beyond in order to cater to the needs and comfort of the animals in their care.
Trend themes
Themes within the Cat Tracking trend
Three behaviours holding the trend together01
Pet Health Monitoring
Pet owners now have multiple options to track their pets' health using customized and connected devices.
02
Pet Tracking
Pet owners now have access to advanced Pet Tracking devices and smartphones apps for optimal monitoring.
03
Pet-Centered App Launches
New creative pet-centered apps arising to cater to the needs of pet owners and their furry friends.
Industry implications
What the Cat Tracking trend means for industry
Where the trend changes the playbookFor
Pet Tech
The industry can develop more innovative and connected devices to help enhance pet health management and tracking.
For
Pet Care Services
Savvy organizations can explore opportunities to help pet owners by offering innovative pet care services.
For
Online Dating
The online dating sector can add more niche choices to help cat lovers find each other in order to encourage user loyalty.
Workshop question
How is your brand helping customers enhance their ability to care for their pets?
Trend signals
Trend signals for Cat Tracking
Trend score 5.1 out of 10, from popularity 72%, activity 70%, freshness 12%.
Popularity72%
Activity70%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cat Tracking trend
5 featured examples from Aug 8, 2020 to Jul 28, 2022CategoryLifestyle
Oversized Automated Litter Boxes
The ChouBox Automatic Cat Litter Box Has Seven Safety Sensors
Opportunity for the pet care industry to develop new and innovative automated litter boxes and other pet-care technology.
CategoryTech
Health-Tracking Feline Scales
The 'WeCare' Smart Cat Health Monitor Analyzes for Conditions
The pet health technology industry can capitalize on the growing demand for smart pet health monitors by developing new and improved devices.
CategoryTech
Laser-Emitting Cat Collars
The Cheerble 'KiTiDOT' Cat Collar Has an Adjustable Design
The pet toys and accessories industry has an opportunity to develop new products that incorporate laser projection technology to provide automated entertainment for pets.
CategoryTech
Multifunctional Pet Trackers
The 'MyPetGo' Pet Location Tracker Also Monitors Activity and More
The 'MyPetGo' pet tracker is a groundbreaking innovation in the pet tech industry, providing a glimpse into the potential for AI-powered wearables to revolutionize the way we moni…
CategoryLifestyle
Feline-Focused Dating Apps
This Cat Lovers' Dating App Helps You Find Your Kitty-Loving Soulmate
Entrepreneurs could create niche dating apps that cater to pet owners or pet preferences, providing more specialized matchmaking services within the online dating industry.
