Brands help cat owners track the health and habits of their pets
Trend - Cat owners now have the option to track their pets' health in a variety of connected ways, including with customized, connected water fountains and weight and health-monitoring scales made specifically for cats.
Insight - Pet owners have become more protective over their pets as information about their wellbeing and how best to take care of them has been made more accessible online. Now, people are willing to go above and beyond in order to cater to the needs and comfort of the animals in their care.
Insight - Pet owners have become more protective over their pets as information about their wellbeing and how best to take care of them has been made more accessible online. Now, people are willing to go above and beyond in order to cater to the needs and comfort of the animals in their care.
Workshop Question - How is your brand helping customers enhance their ability to care for their pets?
Trend Themes
1. Pet Health Monitoring - Pet owners now have multiple options to track their pets' health using customized and connected devices.
2. Pet Tracking - Pet owners now have access to advanced Pet Tracking devices and smartphones apps for optimal monitoring.
3. Pet-centered App Launches - New creative pet-centered apps arising to cater to the needs of pet owners and their furry friends.
Industry Implications
1. Pet Tech - The industry can develop more innovative and connected devices to help enhance pet health management and tracking.
2. Pet Care Services - Savvy organizations can explore opportunities to help pet owners by offering innovative pet care services.
3. Online Dating - The online dating sector can add more niche choices to help cat lovers find each other in order to encourage user loyalty.
