Category
Lifestyle
Assisted Choices
Trend cluster
Category
Positive
Loyalty
Brands' loyalty programs reward "positive" consumer behaviour.
5.1
Trend score
Trend
What is the Positive Loyalty trend?
Positive Loyalty: Some brands are now initiating loyalty programs that run on the premise of making positive purchase decisions. This includes everything from getting points for selling secondhand clothing, to getting points and rewards for healthy purchases.
Insight
The consumer insight behind the Positive Loyalty trend
Consumers are becoming increasingly conscious of how their purchase decisions impact themselves, those around them, and the environment. Now, more people are choosing to be mindful in how they shop, and brands that offer incentives to do this will become increasingly popular.
Trend themes
Themes within the Positive Loyalty trend
Three behaviours holding the trend together01
Positive Purchase Incentives
Brands are initiating loyalty programs that reward "positive" consumer behavior, such as making healthy or sustainable purchases, encouraging conscious shopping.
02
Circular Economy Initiatives
Businesses are implementing trade-in or resell programs to reduce waste through recycling and support a more circular economy, creating opportunities for disrupting traditional consumption and disposal practices.
03
Wellness & Health Credit Cards
Companies are introducing credit cards that offer rewards and benefits for leading healthy and sustainable lifestyles, tapping into a growing trend of wellness-conscious consumers and creating opportunities for partnerships with health and wellness brands.
Industry implications
What the Positive Loyalty trend means for industry
Where the trend changes the playbookFor
Retail
Positive purchase incentives and circular economy initiatives can be applied across various retail categories, encouraging customers to make mindful decisions with sustainable and ethical considerations.
For
Finance
Wellness & Health credit cards expand the finance industry's offerings and opportunities to cater to a growing market segment and partnerships with relevant brands.
For
Sustainability
Circular economy initiatives have significant implications for sustainability, reducing waste and encouraging reuse, creating opportunities for innovation in product design and responsible production methods.
Workshop question
How could your brand incentivize consumer to make eco-friendly or healthy purchase decisions?
Trend signals
Trend signals for Positive Loyalty
Trend score 5.1 out of 10, from popularity 79%, activity 59%, freshness 15%.
Popularity79%
Activity59%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Positive Loyalty trend
6 featured examples from Aug 17, 2021 to Mar 25, 2023CategoryEco
Sustainable Rewards Shops
The Nature Valley ReTok Shop Connects People to Back-to-School Supplies
Retailers can use sustainable back-to-school shopping initiatives as an opportunity to tap into the growing demand for environmentally friendly products and increase brand loyalty…
CategoryEco
Gamified Recycling Programs
ZeLoop is a Blockchain-Based Gamified Recycling App for Food Packaging
There is a disruptive opportunity for companies in the food and beverage industry to create more sustainable packaging and embrace gamified recycling programs to not only reduce e…
CategoryEco
Waste-Reducing Furniture Resell Programs
Ikea Launched its Buy Back & Resell Program in the US
Home goods retail industry can benefit from implementing Buy Back & Resell programs to reduce waste and improve customer engagement.
CategoryEco
Water Bottle Trade-In Programs
Hydro Flask is Helping Consumers to Return Old & Unwanted Bottles
The water bottle trade-in program by Hydro Flask provides a disruptive innovation opportunity for consumer goods companies to create similar programs that incentivize recycling an…
CategoryLifestyle
Wellness Credit Cards
The Ness Credit Card Powered by Mastercard Rewards Healthy Living
The credit card industry can incorporate wellness rewards and benefits to attract customers who prioritize healthy lifestyles, disrupting the traditional rewards system.
CategoryBusiness
Wellness-Focused Retail Credit Cards
The myWalgreens Credit Card Rewards Health-Focused Purchases
The health-focused credit card trend presents an opportunity for disruptive innovation in how banks and financial institutions incentivize and reward customer behavior.
