Category
Lifestyle
Assisted Choices
3.8
Trend score
Trend
What is the Pet Kit trend?
Pet Kit: Pet care has become a bigger priority for owners, and brands are now curating special kits that help consumers better take care of their cats or dogs. These include everything from first aid kits, to kits that help reduce anxiety in pets.
Insight
The consumer insight behind the Pet Kit trend
The growing popularity of pet care comes as a result of consumers spending more time at home, as well as more consumer knowledge (with the help of social media) about how to best care for animals. This shift has resulted in a growing demand for increasingly personalized and luxury items for pets.
Trend themes
Themes within the Pet Kit trend
Three behaviours holding the trend together01
Personalized Pet Care
Pet care kits are becoming more personalized and specific as pet ownership increases.
02
Disruptive Pet Communication Technologies
Companies like FluentPet are developing new technologies to better help owners understand their pets.
03
Luxury Pet Grooming
Pet grooming brands are developing luxury pet care items that are akin to traditional human grooming products.
Industry implications
What the Pet Kit trend means for industry
Where the trend changes the playbookFor
Pet Care
The pet care industry is seeing increased demand for personalization and luxury products as a result of more consumer knowledge and increased pet ownership.
For
Tech
The development of pet communication technologies represents a disruptive innovation in the tech industry.
For
Beauty
As luxury pet grooming products become more popular, the beauty industry could potentially see growth in developing their own pet-focused lines.
Workshop question
How is your brand adapting to the growing popularity of pet care?
Trend signals
Trend signals for Pet Kit
Trend score 3.8 out of 10, from popularity 49%, activity 55%, freshness 11%.
Popularity49%
Activity55%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pet Kit trend
4 featured examples from Jun 24, 2021 to Feb 22, 2022CategoryLifestyle
Pet Communication Kits
FluentPet Teaches Pets to Express Themselves with Buttons
The pet care industry can take advantage of the rising demand for pet communication kits by incorporating this technology into their products and services.
CategoryLifestyle
Pet-Focused First Aid Kits
The Huggin Pawz Pet First Aid Kit Contains 78 Supplies
The pet care industry can create and sell these pet first aid kits through their existing distribution channels such as pet stores and online marketplaces.
CategoryLifestyle
Safe Celebration Pet Kits
Tailored Pet's July Fourth Bundle Shares Calming Essentials for Dogs
Companies in the pet care industry can innovate by developing customized, stress-relieving solutions for pets during holidays.
CategoryMarketing
Pooch-Pampering Grooming Kits
Sniffle & Likkit Inn The Dog House Includes Four Products
As pet ownership increases and pets continue to be viewed as family members, the pet care industry can capitalize on the growing demand for high-quality grooming products that mak…
