Category
Lifestyle
Assisted Choices
2.3
Trend score
Trend
What is the Festive Mixers trend?
Festive Mixers: The holiday season always brings about festive flavors in food and beverage products, and this now extends to cocktail mixers. These mixers allow consumers to create holiday-themed cocktails and beverages with minimal effort.
Insight
The consumer insight behind the Festive Mixers trend
While the holiday season is filled with celebration and family time for many, the busyness of this time of year can impact consumers' daily routines. Between holiday shopping and various events, many consumers seek out ways to minimize the extra time they spend outside of their routines during this time, and seek out brands that prioritize convenience for them.
Trend themes
Themes within the Festive Mixers trend
Three behaviours holding the trend together01
Convenient Festive Flavoring
As consumers seek to optimize and simplify their daily routines during the holiday season, brands that offer festive flavorings that are easy to use or add to drinks can provide appealing solutions.
02
Glitter and Glam
By adding glitter or shimmer to products or packaging, brands can offer a new, visually appealing twist while capitalizing on consumers' interest in unique experiences and fun presentations.
03
Organic and Natural
The growing interest in organic and natural food and beverage products extends to cocktail mixers, offering opportunities for brands to cater to this market with unique, all-natural and delicious ingredients.
Industry implications
What the Festive Mixers trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverages
With inventive and innovative mixers and flavorings, alcohol brands can appeal to customers looking for something new and exciting to try or to enjoy for seasonal celebrations.
For
Food and Beverage Packaging
By providing aesthetically-pleasing, themed and unique packaging, brands can capitalize on the holiday spirit and emphasize the festiveness of their products.
For
Eco-friendly Products
As consumers increasingly expect sustainable and responsible products, cocktail mixers made with natural or organic ingredients and recyclable packaging can appeal to consumers looking for eco-friendly alternatives.
Workshop question
How is your brand prioritizing convenience for its customers?
Trend signals
Trend signals for Festive Mixers
Trend score 2.3 out of 10, from popularity 31%, activity 24%, freshness 13%.
Popularity31%
Activity24%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Festive Mixers trend
6 featured examples from Nov 27, 2019 to Oct 4, 2022CategoryMarketing
Glitter-Infused Wine Enhancers
The Raspberry Sparkling Wine Fizzers Add Glitz to a Libation
The beverage industry can explore the use of sparkling wine enhancers and edible glitter to offer consumers new and exciting drink options.
CategoryLifestyle
Festive Cocktail Mixers
Woodford Reserve Launched the Holiday-Themed Spiced Apple Mixer
Beverage companies can explore innovative ingredients to create unique cocktail mixers during festive seasons.
CategoryLifestyle
Organic Cocktail Party Mixers
Root Offers a Cocktail Party Pack of All Natural Cocktail Mixers
The trend towards organic and natural cocktail mixers presents an opportunity for beverage companies to expand their product lines and cater to health-conscious consumers.
CategoryLifestyle
Liqueur-Flavored Hot Chocolate Kits
This Baileys Hot Chocolate Kit Was Made with Dominique Ansel
The food and beverage industry can capitalize on the trend of creating liqueur-flavored hot chocolate kits by creating unique and innovative flavor combinations that cater to diff…
CategoryLifestyle
Autumnal Cocktail Mixers
The Fever-Tree Damson & Sloe Berry Tonic Water is Limited-Edition
Beverage manufacturers can capitalize on the trend of seasonal cocktail mixers by offering limited-edition products that utilize seasonal flavors and ingredients.
CategoryMarketing
Seasonally Enhanced Cocktail Mixers
The Bittermilk Gingerbread Old Fashioned Mix is Festive
Food and beverage companies can innovate with unique and festive flavors infused into cocktail mixers for consumer enjoyment.
