Cocktail mixers are themed around holiday flavors
Trend - The holiday season always brings about festive flavors in food and beverage products, and this now extends to cocktail mixers. These mixers allow consumers to create holiday-themed cocktails and beverages with minimal effort.
Insight - While the holiday season is filled with celebration and family time for many, the busyness of this time of year can impact consumers' daily routines. Between holiday shopping and various events, many consumers seek out ways to minimize the extra time they spend outside of their routines during this time, and seek out brands that prioritize convenience for them.
Insight - While the holiday season is filled with celebration and family time for many, the busyness of this time of year can impact consumers' daily routines. Between holiday shopping and various events, many consumers seek out ways to minimize the extra time they spend outside of their routines during this time, and seek out brands that prioritize convenience for them.
Workshop Question - How is your brand prioritizing convenience for its customers?
Trend Themes
1. Convenient Festive Flavoring - As consumers seek to optimize and simplify their daily routines during the holiday season, brands that offer festive flavorings that are easy to use or add to drinks can provide appealing solutions.
2. Glitter and Glam - By adding glitter or shimmer to products or packaging, brands can offer a new, visually appealing twist while capitalizing on consumers' interest in unique experiences and fun presentations.
3. Organic and Natural - The growing interest in organic and natural food and beverage products extends to cocktail mixers, offering opportunities for brands to cater to this market with unique, all-natural and delicious ingredients.
Industry Implications
1. Alcoholic Beverages - With inventive and innovative mixers and flavorings, alcohol brands can appeal to customers looking for something new and exciting to try or to enjoy for seasonal celebrations.
2. Food and Beverage Packaging - By providing aesthetically-pleasing, themed and unique packaging, brands can capitalize on the holiday spirit and emphasize the festiveness of their products.
3. Eco-friendly Products - As consumers increasingly expect sustainable and responsible products, cocktail mixers made with natural or organic ingredients and recyclable packaging can appeal to consumers looking for eco-friendly alternatives.
