Category
Fashion
Scaled Restraint
Trend cluster
Category
Wine-Inspired
Skincare brands aim to capture the health benefits of wine.
2.5
Trend score
Trend
What is the Wine-Inspired trend?
Wine-Inspired: The high antioxidant content of wine is now inspiring skincare products that are made from the same, antioxidant-rich grapes that wines are made from. Products in this space include eye gels and serums.
Insight
The consumer insight behind the Wine-Inspired trend
As the average North American consumers' knowledge of skincare grows thanks to increased access to information online, more consumers are seeking effective products that they understand to be evidence-based. Brands that are transparent about the science behind their formulas will attract more knowledgeable consumers.
Trend themes
Themes within the Wine-Inspired trend
Three behaviours holding the trend together01
Wine-Inspired Skincare
The high antioxidant content of wine is inspiring skincare products made from the same grapes, creating disruptive innovation opportunities for beauty brands to combine scientific evidence with transparency that will attract more knowledgeable consumers.
02
Fermentation Technologies
Fermentation is playing a significant role in luxury skincare, breaking down molecules to be more readily absorbed by the skin and creating disruption opportunities in the skincare industry. Businesses should consider the potential of using fermentation technologies for novel and beneficial skincare compositions.
03
Sustainability Driven Beauty
Beauty brands are turning waste products from the wine-making process into the active ingredients of sophisticated skincare compositions. Disruptive innovation opportunities exist in leveraging locally sourced and upcycled ingredients from agricultural waste to create eco-friendly skincare solutions.
Industry implications
What the Wine-Inspired trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry can take advantage of wine-inspired and fermentation technologies to offer a new range of skincare compositions and practices, providing transparency and scientific evidence that appeals to consumers' growing demand for efficacy and knowledge.
For
Sustainability
Wine waste upcycling in beauty products presents disruptive innovation opportunities and solutions for the sustainability industry, creating novel uses for agricultural waste to generate eco-friendly skincare and beauty solutions.
For
Wine Production
Beauty brands that use byproducts from wineries in their products can partner with wine producers to leverage their high-quality ingredients to create innovative skincare products with powerful, antioxidant-rich components.
Workshop question
How is your brand prioritizing transparancy in its branding?
Trend signals
Trend signals for Wine-Inspired
Trend score 2.5 out of 10, from popularity 33%, activity 30%, freshness 11%.
Popularity33%
Activity30%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wine-Inspired trend
4 featured examples from Aug 31, 2020 to Sep 21, 2021CategoryEco
Grape-Infused Skincare
Pelegrims' Skincare Uses Extracts from Pinot Noir and Ortega Grape Harvests
The skincare industry can further explore the use of wine and grape extracts, alongside other local ingredients, to create sustainable and effective skincare products with high an…
CategoryFashion
Luxury J-Beauty Creams
The Mission Luxereve Cream Introduces Avon's First Foray Into J-Beauty
The rise of Luxury J-Beauty Creams marks a growing trend in premium skincare products, creating opportunities for new entrants and existing brands to explore the premium market se…
CategoryFashion
Wine-Inspired Eye Gels
Patchology's Serve Chilled Rosé Eye Gels Contain Resveratrol from Grapes
Beauty and personal care companies can capitalize on the antioxidant and anti-inflammatory properties of skincare ingredients like resveratrol to develop innovative new products.
CategoryFashion
Luxe Regenerating Serums
The Avon Mission Luxereve Serum Applies Special Fermentation Technologies
The cosmetics industry can benefit from disruptive innovation opportunities by using fermentation technology, luxury ingredient blends, and natural ingredients in their high-end s…
