Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Mixer
Cocktail mixers are made with sustainability in mind.
3.9
Trend score
Trend
What is the Sustainable Mixer trend?
Sustainable Mixer: Brands that specialize in cocktail mixers are now prioritizing sustainable ingredients and packaging in these products. This includes everything from natural juice-based cocktail mixers to mixers made from repurposed food waste.
Insight
The consumer insight behind the Sustainable Mixer trend
As climate change worsens, sustainability is becoming a key motivating factor in more consumers' purchase decisions. Consumers are increasingly seeking out brands that prioritize environmental protection so they can feel less guilt over their consumption habits.
Trend themes
Themes within the Sustainable Mixer trend
Three behaviours holding the trend together01
Sustainable Cocktail Mixers
Brands specializing in cocktail mixers are creating sustainable ingredients and packaging for their products.
02
All-Natural Alcohol-Free Mixers
Consumers are demanding all-natural, real ingredients in their non-alcoholic cocktail mixers.
03
Sustainable Mixed Drink Initiatives
Partnerships to create sustainable mixed drinks are becoming more common in the industry.
Industry implications
What the Sustainable Mixer trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Sustainability is becoming a key factor in beverage brands' decision-making processes.
For
Hospitality Industry
Restaurants and bars are partnering with brands to create sustainable cocktail initiatives.
For
Health and Wellness Industry
Consumers are looking for healthier cocktail options with all-natural ingredients and lower alcohol content.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Sustainable Mixer
Trend score 3.9 out of 10, from popularity 56%, activity 51%, freshness 11%.
Popularity56%
Activity51%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sustainable Mixer trend
4 featured examples from Jan 28 to Nov 16, 2021CategoryLifestyle
Natural Juice-Based Cocktail Mixers
AVEC's Mixers are Designed to Create Healthier Cocktails
AVEC's natural, all-juice cocktail mixers disrupt the beverage industry's traditional mixers that contain added sugar and artificial ingredients.
CategoryLifestyle
Sustainable Mixed Drink Initiatives
Stoli and Murder Inc Partnered to Create the No Waste Negroni
Hotels, bars, and restaurants can adopt sustainable cocktail initiatives to attract eco-conscious consumers and improve their brand image.
CategoryLifestyle
Sparkling Sap Water Beverages
Asarasi Sparkling Tree Water is Made from a Maple Syrup By-Product
A new player in the bottled beverage industry, with potential opportunities for disruption and innovation.
CategoryLifestyle
All-Natural Alcohol-Free Mixers
Good Cocktail Co. Makes Classic Non-Alcoholic Cocktail Mixers
This industry can innovate by creating new all-natural, non-alcoholic mixers for cocktails, capitalizing on the growing interest in health and wellness and non-alcohol-centered so…
