Category
Lifestyle
Assisted Choices
4.4
Trend score
Trend
What is the CBD Roll trend?
CBD Roll: The cannabis industry is now helping people quit nicotine with low-dose, CBD-based joints that imitate the comforting, ritual-based aspect of smoking cigarettes--without the health consequences.
Insight
The consumer insight behind the CBD Roll trend
As consumers in North America become more aware of the benefits of cannabis as a medicine that treats a variety of mental and physical symptoms, they're becoming more open-minded about the substance's potential. Now, brands in this industry are able to experiment with how best to help consumers, and can expect the majority of their customers to be open to their ideas and innovations.
Trend themes
Themes within the CBD Roll trend
Three behaviours holding the trend together01
CBD Alternatives for Nicotine Addicts
As the cannabis industry continues to innovate, brands are exploring new ways to help consumers quit nicotine through low-dose, CBD-based alternatives that imitate the ritual of smoking without any health consequences.
02
Light Cannabis Products
With the traditional cannabis experience becoming too strong for some, brands are pivoting toward lighter products that still offer a unique experience.
03
Non-Addictive CBD Products
As CBD becomes increasingly popular in treating anxiety and stress, companies are exploring new ways to create CBD products that are non-addictive and provide a healthier alternative to traditional smoking or nicotine addiction.
Industry implications
What the CBD Roll trend means for industry
Where the trend changes the playbookFor
Healthcare and Wellness
The healthcare and wellness industry can explore how CBD and cannabis can be used to treat various mental and physical symptoms, offering a natural alternative to traditional medication.
For
Tobacco and Smoking Alternatives
With the rise of CBD-based alternatives that imitate the ritual of smoking, the tobacco and smoking alternatives industry can explore new ways to satisfy consumers' oral fixation without any health consequences.
For
Cannabis and CBD Industry
As the demand for CBD and cannabis-based products continues to grow, the industry can continue to innovate and create new, low-dose products that cater to consumers looking for alternative ways to manage stress and anxiety.
Workshop question
How is your brand branching out to best support its customer base?
Trend signals
Trend signals for CBD Roll
Trend score 4.4 out of 10, from popularity 64%, activity 58%, freshness 11%.
Popularity64%
Activity58%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the CBD Roll trend
4 featured examples from Aug 8, 2020 to Nov 12, 2021CategoryLifestyle
Non-Addictive CBD-Infused Smokes
Oklahoma Smokes is Perfect for People Trying to Quit Nicotine
The tobacco industry can adopt non-nicotine, CBD-infused products to cater to users looking for alternative ways to unwind and relieve stress.
CategoryLifestyle
CBD Tobacco Alternatives
Metolius Hemp Created the First CBD & CBG Pre-Rolls, Called River Rolls
The CBD industry can benefit from the increasing demand for CBD tobacco alternatives and can innovate their products to more effectively replace tobacco.
CategoryLifestyle
Hemp-Powered Wellness Bundles
The Half Day CBD Bundle Provides Products for Anytime of Day
The CBD industry can capitalize on the demand for wellness bundles by offering a wide range of CBD products in convenient packages.
CategoryLifestyle
Smokable Light Cannabis Pre-Rolls
Win the Day by Country Shares a Lower-Dose Experience
Create innovative, low-dose products to cater to a wider range of consumers.
