Category
Fashion
Scaled Restraint
4.0
Trend score
Trend
What is the Oil CBD trend?
Oil CBD: As facial oils continue in popularity, cosmetic and cannabis brands alike are releasing skincare oils that include CBD. Known for its anti-inflammatory and soothing properties, the ingredient helps enhance the benefits of standard oils.
Insight
The consumer insight behind the Oil CBD trend
The growth of the cannabis industry in North America has coincided with consumers' greater focus on personal wellness, and willingness to experiment with different ways to achieve mental and physical health. Brands that innovate with this shift in mind will remain appealing to consumers seeking different ways to achieve personal wellbeing.
Trend themes
Themes within the Oil CBD trend
Three behaviours holding the trend together01
CBD-Infused Skincare Oils
The trend of incorporating CBD into facial oils and serum oils has grown, catering to consumers' interest in wellness-focused products that are beneficial for keeping the skin soft, moisturized and radiant.
02
Athletic-Certified CBD Oils
Sports-certified CBD oils are proving popular with athletes and wellness-minded consumers alike, attracting partnerships and endorsements as the health and wellness industry continues to grow.
03
Gen Z CBD Brands
Gen Z-focused CBD brands have emerged, catering to the market's youthful personality and interests through fun and interesting product offerings packaged in different, attractive ways.
Industry implications
What the Oil CBD trend means for industry
Where the trend changes the playbookFor
Skincare and Cosmetics
The skincare and cosmetics industry can benefit by incorporating CBD into their products to cater to consumers' interest in wellness-focused products while receiving the added benefits of CBD.
For
Health and Wellness
The health and wellness industry has seen a significant increase in the use of CBD and the promotion of wellness-focused products that cater to both athletes and everyday consumers seeking physical and mental well-being.
For
Direct-to-Consumer (D2C) Brands
The rise of CBD D2C brands has created opportunities for consumers to purchase wellness products infused with CBD for a potentially more affordable price, with products like gummies, drops, oils and more for consumption alongside other wellness solutions.
Workshop question
How could your brand adapt alongside an emerging industry?
Trend signals
Trend signals for Oil CBD
Trend score 4.0 out of 10, from popularity 52%, activity 52%, freshness 15%.
Popularity52%
Activity52%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Oil CBD trend
7 featured examples from Jan 16, 2021 to Apr 19, 2023CategoryLifestyle
Gen Z CBD Brands
Penguin Offers Products Like Cookies & Cream CBD Oil & Sour Worm CBD Gummies
There are opportunities for CBD companies to create products that resonate with younger generations, offer personalized subscription options, and prioritize clean formulas.
CategoryLifestyle
Sports-Certified CBD Oils
Charlotte's Web is Now the Official CBD of Major League Baseball
The partnership between Charlotte's Web and MLB presents a major opportunity for the CBD industry to break into the sports and fitness market and target a new demographic.
CategoryFashion
Dual-Purpose CBD Skincare Oils
The Fitish Glow It All Face + Body Oil
The personal care industry can capitalize on the trend towards CBD skincare by creating innovative products that incorporate CBD oil as an active ingredient.
CategoryLifestyle
D2C CBD Wellness Products
Thanks! Natural Full-Spectrum CBD Products are Perfect for Gifting
The health and wellness industry can benefit from producing CBD products and meeting consumer demand for natural and holistic solutions.
CategoryFashion
Multi-Correctional Skincare Oils
TONIC's Outer Space & Renewal Oil Contains CBD and CBC
Skincare companies can integrate CBD and other natural ingredients into their products to create innovative and effective skincare solutions.
CategoryMarketing
Affordable CBD Beauty Collections
elf Hopes to Reawaken Your Senses with Full Spectrum CBD
The beauty industry can capitalize on the trend of affordable CBD beauty collections, as well as creating their own full spectrum CBD collections and incorporating sensory element…
CategoryFashion
CBD-Infused Serum-Oils
Rya Organics' Serum and Oil Duo Forms the Glow Bundle
The skincare industry can adapt to meet the demand for CBD and plant-based ingredients to offer healthier and more natural skincare solutions.
