Dating app Tinder has announced a new phone number blocking feature to help users avoid an awkward or embarrassing interaction with a friend, classmate or colleague. The new feature works by allowing users to easily go through their contact list and select specific people that they would like to avoid from seeing and vice-versa. The feature could also work great for users looking to avoid an ex-lover when swiping for new matches.
The Tinder phone number blocking feature was explained further by the brand which said, "Given the chance, 78% of those surveyed would prefer to not see, or be seen by, these connections on an app. With this in mind, Tinder is rolling out a new feature that allows members to block personal contacts in the app, empowering them to confidently Like their way to sparking new connections while avoiding the awkwardness of a familiar face they would rather not see.”
Key Themes Behind This Trend
- Contact-blocking
- Expanding contact-blocking features to other social media platforms to increase privacy and reduce awkward social interactions.
- Selective Visibility
- Creating selective visibility features that allow users to control who can and cannot see their profiles or posts on social media platforms.
- Anonymity
- Developing anonymity features for dating and social media apps to protect user identity and increase safety.
Where This Applies
- Online Dating
- Innovation opportunities in developing new features and technologies that increase privacy, safety, and personalization in online dating apps.
- Social Media
- Opportunities to apply contact-blocking features to other social media platforms to reduce awkward social interactions and increase privacy.
- Mobile Technology
- Innovation opportunities in developing new mobile technologies to improve and enhance user experiences in online dating and social media apps.
